In 2016 Enterprise Nation scales up its Go Global campaign to run five missions and deliver year-round content on how to enter new markets. Our first mission was to Dublin on 10 and 11 March with a focus on food and drink businesses.
Ireland imports more from the UK than any other country. It is the UK’s largest export market for food and drink. Ireland is an ideal first step to exporting for UK companies. Will it be yours?
Delegates met social media titans Facebook, Twitter and LinkedIn, connected with pre-selected Irish companies looking for the products they offer and heard from successful Irish entrepreneurs and buyers in the food and drink sectors.
Go Global Dublin: The programme
Thursday 10 March 2016
9.00am Depart from London Gatwick airport
10.20am Arrive at Dublin airport
1.00pm Visit to Facebook
You will hear from Facebook on how to promote your products and services in Ireland and meet business owners who have successfully achieved this within the Irish market.
3.00pm Visit to Twitter
You will hear from official Twitter 'tweeters' on how to optimise your account when trading in multiple markets, what changes you should make and what should be kept consistent for domestic and international markets.
4.30pm Visit to LinkedIn
Meet the LinkedIn team who will talk about how to use your LinkedIn profile to your advantage when starting out as an exporter. Topics covered include the best ways to get the most out of your LinkedIn account when thinking about exporting, approaching people local to the market you are entering and how to source professional expertise you need to export, right from your LinkedIn account.
6.30pm - 8.30pm Reception and trade matchmaking event with members of Small Business Can.
An evening designed to introduce you to the most relevant contacts in Dublin in order to export your products and/or services to Ireland. Your business will be profiled by Enterprise Nation with the help of Small Business Can to get the right audience and most importantly the decision makers to the reception including exporting experts, marketeers, financial advisers, lawyers and more.
All missionaries will be invited to join an exclusive webinar, 'Networking 101', before departing on the mission, to make the most of this opportunity.
Friday 11 March
Shirley McCay, director of trade and investment, British Embassy, Ireland
9.30am What it's like doing business in Ireland
With leading Irish entrepreneur Lulu O'Sullivan of Giftsdirect.com
10.00am Doing business in Ireland: KPMG
You will meet the KPMG team in Dublin who will share their research on the best models to enter the Irish market and ensure a profitable and sustainable business.
11.00am An Irish success story: John Stapleton
John Stapleton, founder of The New Covent Garden Soup Company, will present on his entrepreneurial journey of starting, growing and selling The New Covent Garden Soup Company and his current investment in Little Dish.
12.30pm - 3.00pm Meet the buyer session
Meet with buyers from Irish stores both national stores and those local to Dublin.
3.30pm - 4.00pm Diageo: A history of Guinness
A visit to Diageo where you will learn about the history of the Guinness brand and how the company continues to innovate, followed by a tour of the Guinness Storehouse.
4.30pm: Depart for Dublin airport
6.50pm: Return to London Gatwick airport
8.10pm: Arrive at London Gatwick airport