Lunch and Learn: Building a loyal audience on social media

In this Lunch and Learn, digital marketing specialist, Emma York, will explain how to create a strong and engaged social media community that genuinely connects with your brand. She will share proven strategies for fostering trust, delivering valuable content and engaging with your audience.

Whether you’re just starting out or looking to deepen your social media impact, this session will provide actionable insights to help you cultivate loyalty and turn followers into brand advocates.

Emma is a leading digital marketing consultant and the dynamic owner of Fresh Approach Digital. With a wealth of experience in social media training and digital strategy, Emma has helped numerous businesses thrive in the digital space. As a passionate speaker and mentor, she's dedicated to helping others navigate the ever-evolving digital landscape, using her expertise to drive growth and engagement.

Key takeaways from this session:

• Learn how to communicate your brand’s mission, values and personality in a way that resonates with your audience
• Understand the techniques for engaging with your followers through interactive content, meaningful conversations and community-building tactics to keep them coming back
• Discover how to track the right metrics, analyse engagement patterns and adapt your social media strategy based on audience feedback to ensure long-term loyalty and growth

During the webinar, you'll also have the chance to ask Emma any questions about social media engagement.

This webinar is part of a series for business.connected. Check out the other events

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