Posted: Wed 3rd Jun 2021
One of the most common questions I get asked is about how you can build your brand and be seen as more of an influence and authority in your niche.
I love sharing actionable tips that you can start using today, so that's what I'm sharing here for you... 10 tips to get you positioned powerfully and profitably as an authority in your niche.
(I'm always up for answering your specific questions on this too, so please message me with any questions that you've got.)
Why is it important to be an authority in your niche?
Does it feel important to you?
How important does it feel?
What difference do you think it'll make when you're seen as an authority?
What will it do for your business? What outcomes? Impacts?
My answers would be:
We want to be seen as credible
We want to be seen as someone who posts interesting, thought-provoking and relevant content
We want to be seen as reliable and consistent
We want to be seen as knowledgeable
We want to be seen as someone with content worthy of sharing
We want to stand out in a crowded space
So ask yourself what might be stopping you as being seen as an authority in your niche?
All of these reasons amount to one thing - trust.
When we share information we are more credible and trustworthy.
No one wants to follow someone who sits on the fence. You can't possibly tick everyone's box. Your opinion doesn't have to be right or wrong in everyone's eyes but, it has to be right or wrong in your eyes.
Be seen as a thought leader.
There's no point having an opinion and being a thought leader and keeping it to yourself!
Wherever you choose to hangout, whether that be Instagram, Facebook, LinkedIn… show up regularly.
The most permanent business card you could hope for. Writing a book in your niche is a great way of demonstrating that you're an authority. By putting pen to paper, you've acted and you're putting your thoughts out there.
And yes, I'm working on this one too, so watch this space.
Don't panic: this doesn't have to be a literal stage in front of thousands of people… well, not yet anyway.
But find a platform and share your valuable content.
I've spoken on stage to thousands of people and don't get me wrong, did the lead up and delivery excite me? Er, to be honest it was pretty daunting, and I needed to be pushed, but the outcomes have always been amazing. It's always accelerated my business and brand.
So start small, host a small Zoom room and work your way up. I promise you the results will be epic.
Build a framework that demonstrates your knowledge, skills and message and get it out there.
Those who work with me know I love an acronym and that I always break my teachings down in a simplistic but powerful way.
These frameworks have become mine and what I'm so often known for.
Find people (ahem - me!) and go live in their group. People will seek you out for your opinion.
If you're sharing value, my stage is yours.
Hang out with those who carry weight in your niche. Find opportunities to collaborate with others who share your values and build partnerships.
Come on - get out from under the desk, there's no need to hide from no. 8. Get a grasp of that imposter syndrome and the more you do it, the more confident you'll get.
I cannot stress enough the massive difference doing live videos has made to me, my brand, my confidence, my clients and not to forget my revenue.
Produce credible content with value and not only will your audience read and value it, but they'll also want to share it too.
Testimonials, case studies, reviews, recommendations all speak volumes towards your credibility.
Don't work really hard at getting results with your clients and forget to ask them to shout about it and you.
_Subscribe to my emails to receive handy tips, free resources and more from me every week.