Lunch and Learn: How to build a purpose-driven B2B strategy
Posted: Mon 17th Jun 2024
In this Lunch and Learn, Fab Giovanetti delves into the world of a question-based framework that integrates impact into marketing foundations. She explains how to craft a compelling and clear purpose statement that will act as the north star for your B2B strategy, providing your business with razor-sharp focus.
Watch this webinar to have not one but two actionable steps that are impact-oriented and ready to be implemented right away.
Fab is an award-winning author, entrepreneur and marketer of 15 years. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun. Featured in The Next Web, Business Insider and Forbes, among others, she was nominated as one of the 50 digital women to watch in 2023 and 2022.
She was also recognised among the Top 100 Marketers in 2023 by Growth Daily and one of the Top 100 Marketing Influencers Index 2023.
Key takeaways from this session:
Gain a clear, concise purpose statement that will guide your B2B strategy and sharpen your business's focus
Find out two impact-driven action steps that you can start implementing immediately
Learn how to create long-term impact with your B2B strategy
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