How to create an engaging podcast for your business
Posted: Mon 20th Jan 2025
In this Lunch and Learn, Louise Chandler, founder of Soundbite Media, shares the creative process of making and marketing a podcast.
She also discusses how to use your podcast as a business marketing tool to increase your brand awareness and sales opportunities.
Louise is a two-time award-winning marketing and communications specialist with over 20 years of experience. She has developed her expertise working with great brands, such as BBC, Superdrug, HSBC, Nationwide Building Society and Prince’s Trust.
To upskill and empower others, Louise launched 14 different downloadable PR and marketing toolkit resources.
Topics covered in this session:
What makes a good podcast
How to make your audience engage and connect with you
How to make your podcast a sales tool for business
Relevant resources
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