Lunch and Learn: How to build a successful digital product
Posted: Mon 13th May 2024
Launching a new product is complex and ensuring you're well-equipped to build and launch it effectively can be a challenge. While ideas may come easily, achieving successful product launches is not straightforward.
In this Lunch and Learn, Mardien Drew shares actionable product strategy frameworks to help validate your idea and turn it into reality. She explains the essential ingredients needed to build a digital product that achieves commercial success.
With two decades of experience in the consumer insights industry, Mardien is a seasoned product marketer and strategist. Taking a customer-first approach to product strategy, she has developed and launched multiple B2B and B2C tech products that have been utilised by some of the biggest CPG, FMCG, media and tech companies.
Key takeaways from this session:
Discover how to evaluate your idea and prioritise your product roadmap effectively
Explore the art of creating products that resonate with your target audience, fostering trust and encouraging repeat purchases
Learn product strategies to cultivate the right environment for your product to succeed
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