Since 2014 Enterprise Nation had led more than 200 great British small businesses to locations across the world as part of our Go Global programme. In 2014 and 2015 we went to one city a year but last year we upped our game and visited five locations with ambitious entrepreneurs looking to take their business to the world. In 2017 we'll be doing it again and we're delighted to announce that our first trip will be to Paris in March for food and drink companies.
France is the second largest market for UK food and drink exports, with volumes expected to grow yet further in 2017 as the French consumer looks to buy British foods that are artisanal, healthy and free-from. This is why Enterprise Nation has chosen France as the first market to visit in 2017.
Across the channel British brands are thriving. A food culture in France that is high quality and highly traditional has left a gap in the market for good food on-the-go; a gap that British food and drink brands are plugging.
Alongside the larger brands such as Pret a Manger that have moved into the market, smaller and niche food ventures are also reaping rewards.
Enterprise Nation will be leading the first of its international trade missions to Paris in March, giving 25 food and drink businesses the opportunity to meet customers and do deals.
The jam packed programme for Go Global Paris 2017 includes pitching to buyers, meeting the UK ambassador to France at an exclusive reception, networking with fellow food entrepreneurs on the ground, touring supermarkets and hearing from France's leading expert on introducing British brands into the market, Philippe Demarest, founder and director of Sutralis.
Philippe comments: "There are significant opportunities for innovative, premium, natural, healthy and convenient products that offer a clear, unique selling point for French buyers, and we know how to open the right doors to bring British brands successfully into our market place."
You can book your place on the mission here and the full programme can be found below. The ticket price includes all visits and meetings, travel on Eurostar plus accommodation.
If you have any questions, please email firstname.lastname@example.org
Go Global Paris 2017 programme: 27-28 March
Day one: Monday 27 March
Eurostar from London St Pancras (9.24am) to Paris Gare du Nord (12.56pm)
Arrive in Paris at 12.56pm
Ahead of boarding there will be opportunity to pitch to the food and drink buyer from Eurostar.
Session one: The French market and customer trends
2pm - 3pm: The French market: How to do business in the region
Visit to KPMG Paris to meet trade, tax and legal experts who will offer an introduction to the French market and a checklist on how to do business in the territory
3pm - 4pm: The French consumer: How to sell your products
Hear from director of Sutralis, sales development experts in organic and feed products in the French market, on how to position your products and make sales in the region
Session two: Financing your exporting aspirations
5pm - 6pm Show me the money Paris!
A session with HSBC's Paris team on how to finance your export aspirations to get your products to France
Session three: Go Global evening reception
7pm - 9pm A chance to network and make connections with local food bloggers, buyers and distributors during an event at innovative start-up accelerator TheFamily. The UK ambassador to France, Ed Llewellyn, will be guest of honour at the reception.
Day two: Tuesday 28 March
Session two: Who to sell to
9.00am-12.00pm: Market research: The food market in Paris and France
Guided tour of hypermarkets, supermarkets, gourmet food halls, freezer halls and more with local expert, Martine Foulloy
12.30-2.00pm: Meet the buyer: Sodexo
Visit to Sodexo France HQ to meet with French buyers and tour Sodexo Ventures
2.30-6.00pm: M.A.D.E. Paris
Visit to M.A.D.E Paris trade show, the benchmark event for private label in french market, meet with buyers, distributors and exhibitors to explore and understand the French market and make contacts to make sales.
Eurostar from Paris Gare du Nord (9.13pm) to London St Pancras (10.39pm)
Arrive in London at 10.39pm
The Enterprise Nation Go Global 2017 campaign is supported by: