business.connected Digital series: Build a community that grows your brand

I’m a marketing and community strategist working with fashion and beauty brands. I started we are forum in 2020, after more than a decade in various London agencies.    It has never been easier to start a brand and while barriers to entry are low, new brands are launching every day. Consumers have an endless supply of choices available to them and have become more selective and discerning. Their expectations go beyond a good product and good customer service. They have learned to see through once dependable marketing tactics and have become permanently ad-saturated.   Post-pandemic, community has become key to consumers. Brands that put their customers front and centre, facilitating connection and giving them a sense of belonging, are the ones most likely to thrive.   I know that this approach comes with its own set of challenges, which is why I help brands bring to life community flywheels that bring real value to the business and its most dedicated advocates. I don’t believe in the old agency model and work directly with founders, marketing teams and other key stakeholders, offering specialised guidance through flexible support. I want to build brands with impact, by helping them harness the power of community.