Launch your first Shopify store

Lyndsey works as a digital strategist and Shopify partner, helping artisan businesses to thrive online by elevating their conversion rates and user experience. She's also the founder of The Artisan Founder online Directory & Podcast. Her entrepreneurial journey began over 20 years ago in commercial photography, laying the foundation for a career marked by a diverse range of creative and business achievements. She established a successful photographic studio, developed highly regarded commercial photography e-courses for a global business audience, and built the industry-leading photo backdrops brand Photo Boards®. Alongside these ventures, she's co-founded two homeware and gift shops, two coffee houses, and established multiple e-commerce stores serving wholesale and retail customers. Lyndsey’s expertise has led her to serve as a guest expert for prominent organisations including Etsy, Folksy, Time Inc., and Vodafone Business. Amidst the pandemic’s impact on retail and hospitality, Lyndsey embraced a slower, more intentional lifestyle from her cottage in the countryside. With her industry connections and extensive experience, Lyndsey now guides other businesses as a digital consultant, helping creative brands define and achieve their own visions of success. She is pursuing her passion for championing craftsmanship through The Artisan Founder Directory and Podcast, celebrating the finest artisan products, places, and experiences worldwide, and hosts e-courses and coaching at The Artisan Founder Academy. Follow her musings in her weekly newsletter titled Notes from Under The Walnut Tree.