Lunch and Learn: Five ways you can create an effective marketing plan

40 years markeitng experieince but bang up to date with digital marketing which is simply another - very effective - tool in the marketing toolbox. I'm the founder and Managing Director of Creative Marketing Services, a Leeds and London based full service marketing agency. What is a full service agency? One which covers all areas of marketing and as such is media neutral and impartial. So, the team of 20 here cover strategic marketing advice, web design/coding/upgrading/managing, social media marketing management, search engine optimisation, pay per click/adwords, copywriting and content, PR press relations reputation management and influencers, graphic design, brand management logos and corporate identities, media planning and buying. I'm a Fellow of the Chartered Institute of Marketing, a Fellow of the Institute of Practitioners in Advertising, a Fellow of the Communciations Advertising and Marketing Foundation, writer, broadcaster and awards judge. I firmly believe that markeitng can and should deliver tangible results and get my kicks from proving it.