Lunch and Learn: Finding your niche in a crowded market

I’m Alexander Pemberton, a startup consultant, workshop facilitator, and entrepreneur educator passionate about empowering individuals and businesses to succeed. As Managing Director of Socios Inc Ltd, I’ve spent over a decade helping startups and small businesses turn their ideas into thriving ventures.  From ideation to execution, I guide entrepreneurs through every stage of their journey, offering workshops, one-on-one consulting, and strategic support. My work includes delivering impactful masterclasses at institutions like the University of West London and IPAM in Sierra Leone, where I’ve inspired students to think creatively and strategically about entrepreneurship.  I’ve also partnered with organizations like London Business Hub to design startup programs tailored for pre-startup founders, equipping them with the tools to navigate the complexities of starting a business. With expertise in marketing, business development, and creative project management, I bring a holistic approach to supporting entrepreneurs.  I’ve worked with underrepresented groups, including female-led founders, providing tailored guidance to help them overcome barriers and build successful businesses. I take pride in my ability to connect with diverse a