Lunch and Learn: How to boost your sales this festive season

As the Christmas festivities approach, retailers may feel a mix of excitement and pressure. Whether you’ve experienced significant growth or faced tough challenges this year, the key to a successful end of season lies in strategic planning and informed decision-making.

In this Lunch and Learn, Alison Metcalfe will guide you through the 10 crucial considerations for deciding whether to promote or not during Black Friday and Christmas.

You’ll learn how to effectively assess your business’s readiness for the holiday season and make informed choices that align with your goals.

With over 20 years of experience in the retail industry, Alison has had the privilege of working with renowned companies, such as John Lewis, H Samuel, Woolworths and BHS. Her journey in retail has equipped her with a wealth of knowledge and expertise that she can now bring to small retail businesses as a freelance consultant.

Key takeaways from this session:

• Discover insights into balancing stock levels and profit margins
• Find out considerations on the impact on your brand and customer loyalty
• Understand the impact of market trends and sustainability on your business

If you have any questions you'd like Alison to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.