Lunch and Learn: How to build a customer journey that converts

OSER

Price:	£0.00
Date:	Tue 26th Nov 2024
Time:	12:00 - 12:30

In this Lunch and Learn, Laura Derbyshire will explain how to map out your customer’s path from awareness to conversion with proven strategies and actionable insights that enhance customer experience and boost your conversion rates.

Laura is the founder of OSER, a brand and marketing consultancy that specialises in start-ups, scale-ups and investors.

Before OSER, Laura spent over 20 years in top global advertising and media agencies within the WPP and Dentsu network, including managing director and board director positions. She has a love for bringing strategy and creativity together and a passion for venture, ideas and tech innovation.

Laura is an early-stage VC deal flow pitch adviser, brand and marketing panellist and keynote speaker.

Key takeaways from this session:

Identify and optimise the critical moments in the customer journey that influence decision-making
Discover how tailored content and experiences can significantly improve engagement and lead to higher conversion rates
Learn how to use customer data and feedback to refine your journey for continuous improvement

During the webinar, you'll also have the chance to ask Laura any questions about the customer journey.

This webinar is part of a series for business.connected. Check out the other events

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Laura Derbyshire

OSER

I am the founder of OSER, a Brand and Marketing consultancy working with Startups, Scaleups and Investors to build brands and solve business problems to drive growth and increase ROI. I set up OSER having spent over 20+ years in leading global brand and marketing agencies, with a love for bringing strategy and creativity together and a passion for business, new ideas and future thinking. Our goal is to empower clients with strategies that differentiate their business and promote smart growth. With my expertise in brand, marketing and business consulting, honed over 20+ years, we offer tailored solutions to help businesses thrive. I am an early-stage VC EIR deal-flow pitch advisor, brand & marketing panellist and keynote speaker. My mission is to support founders, CEOs and investors, by shaping strategies and implementing effective marketing initiatives and creative ideas to deliver tangible value to clients.

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