Lunch and Learn: Why and how to understand your ideal customer

Your ideal customer avatar (ICA) is the person who needs your service, wants it and is willing to pay your prices. This single type of person is who you will focus on when creating any aspect of your digital and social media marketing.

You might think that you have various types of customers but to succeed on social media, you need to target just one. There are plenty of people who will love what you do, so don't worry about narrowing your niche too much. You won't.

This is where many business owners get stuck. If you gain and lose followers weekly, you aren't clear on your ideal client. If you have a low reach, you aren't clear on your ideal client. If you don't make sales from social media despite posting consistently, you aren't clear on your ideal client.

In this Lunch and Learn, Amy Atkinson will guide you through how to truly understand your ideal client. She will share proven strategies for researching and defining your ICA and explain the importance of targeting a single customer type for effective marketing.

Amy started Femtrepreneur in 2016 and has worked with many FTSE 100 companies to improve their profits, sales and customer base sizes. She wants to now help the people whose businesses pay the bills and put food on the table.

Key takeaways from this session:

• Discover how to fully understand your ideal customer
• Find out why it's important to know your ideal customer
• Gain access to a free workbook to help you identify your ideal customer

If you have any questions you'd like Amy to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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