Lunch and Learn: Why branding is more than just a visual identity

Core & Form™ Design Studio

Price:	FREE
Date:	Tue 15th Apr 2025
Time:	11:00 - 11:30

Most new business owners think branding starts with a logo. But without the deeper foundations in place – your brand’s core – it becomes difficult to connect, stand out or grow in a meaningful way.

In this session, Roberta Rechena from Core & Form™ will share the essential elements every brand needs before investing in design. Whether you’re just starting or considering a rebrand, you’ll walk away with clarity and confidence around what actually makes a brand work.

Expect honest insights, practical takeaways and a refreshing perspective on what branding is really about.

Key takeaways from this session:

Understand what branding really means and why it’s more than just a visual identity
Learn the five essentials to have in place before you invest in design
Discover how to align your purpose and visuals to build a brand that connects and grows

Roberta is the founder and creative director of Core & Form, a Dublin-based brand and web design studio helping purpose-driven founders and businesses build aligned, lasting brands.

With nearly 20 years of experience and a background in communications design and digital marketing, Roberta combines strategy and creativity through her signature Core & Form method – bringing clarity, depth and visual excellence to every project.

If you have any questions you'd like Roberta to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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Roberta Rechena

Core & Form™ Design Studio

Roberta Rechena is the founder and creative director of Core & Form™—a Dublin-based brand and web design studio with a global outlook and Portuguese roots. With over 18 years of experience across corporate, creative, and strategic fields, she brings a calm, thoughtful approach to every project—partnering with early-stage founders and scaling businesses to build brands that are deeply aligned, visually distinct, and ready for growth. Her journey into design began with a Bachelor’s Degree in Communications Design (2000–2005), followed by a Diploma in Digital Marketing (2019)—a combination that reflects the unique blend of strategic thinking and creative expression she brings to her work. Before founding her studio, Roberta worked in the IT and Pharma industries, where she developed the structured, people-focused mindset she now applies to her design process. In 2020, she launched Core & Form™ (formerly byRoberta) from a small corner of her living room—a bold leap from corporate into purpose-led design. Since then, she’s partnered with over 100 brands around the world, helping each one bridge the gap between what they stand for and how they show up. Her process is guided by the Core & Form™ method: • The Core is the brand’s foundation—its purpose, values, voice, and positioning. • The Form brings that to life—through identity, online presence, and cohesive design systems. By connecting the two, Roberta helps founders shape brands that resonate, differentiate, and endure. Her clients often say they feel seen, supported, and grounded throughout the process—not just handed visuals, but given clarity and confidence to move forward. Now working between studios in Dublin and Lisbon, Roberta continues to draw daily inspiration from the sea, nature, and stories of transformation. She believes design should reflect who you are, invite trust, and lead with purpose. Feel free to connect with Roberta on Linkedin https://www.linkedin.com/in/robertarechena/, Instagram https://instagram.com/designbyroberta and visit my website https://coreandformdesign.com

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