Do you sell products?  Whether that's online, in your own bricks and mortar store, via Etsy or other platforms, or at local events, then this group is for you.  Product businesses have their own unique rewards and challenges, so why not join with us as we share ideas and encouragement?

Catherine Erdly

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When someone tells you “oh wow, things must be going SO well in your business” – does a part of you wish they knew how lost you sometimes feel?

 
I know how hard you work, how badly you want to succeed, how much you believe in the potential of your business, and how much progress you’ve already made.

 
But at some point – between juggling orders, suppliers and the relentless need to keep up on social media, you’ve begun to feel overwhelmed. And financially, you may be wondering when you’ll get the chance to pay yourself a decent salary or hire in enough help.

My name is Catherine Erdly and I have over 20 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.

 
I have helped these businesses get more organised and make more money.

&nbsp; 
Now I want to help you do the same so that you feel clearer, re-energised and confident enough to take your business to the next level.

&nbsp;

If you’ve been looking for some help with your business, and you’d like a trusted expert to work with you to:

 
- Outline what your options are to make your business a success long term 
- Make the most of your time 
- Manage your money 
- Support you with a new project – like a pop-up shop or wholesale 
- Give you the confidence to grow as a founder and business owner 
&nbsp;

Then get in touch now, and let’s talk.

Do you sell products?  Whether that's online, in your own bricks and mortar store, via Etsy or other platforms, or at local events, then this group is for 

Does the thought of creating your first email newsletter make you want to run for the hills?
Trying something new is scary. And putting yourself “out there” is even worse.
But you know that you need to get started.&nbsp;
Social media just isn’t cutting it for you anymore.&nbsp;
And besides, you need to start building your own database of contacts. You know, the ones you can communicate with on your own terms.
But you just keep putting it off because it feels like it’s too big for you to do on your own.
That’s where I come in! I’ve been helping small services business owners, like you, use email marketing since 2012. In fact, I’ve helped hundreds successfully launch a newsletter they LOVE putting together.
Small business owners love working with me. Here’s what some of the people I’ve helped have said:
“We couldn’t be happier with our newsletter. Previously, I tried to do it on my own and it took me so much time. Since we have started working together, it is so much easier to concentrate each month on just getting it done, thanks to your reminders and speedy newsletter service!”
“Working with Minal has shown me that nurturing my email list is invaluable to me. It’s been a steep learning curve, but I now have a consistent format and I really understand what my readers like. This, in turn, has helped me give them the content they love, and make sales. It really has been an eye-opener.”
My services include:
<ul>
<li>Done-for-you email marketing. I take the pressure off you by doing it all.</li>
<li>Individual coaching to settle your nerves and get you flying with email marketing.</li>
<li>Training to help you get the most from your email marketing tool.</li>
<li>Email marketing clinics that are designed to give you quick solutions to your challenges.</li>
</ul>
My clients are solo service providers.
About me
I live in Hillingdon and come from a family of business owners. I love baking, gardening, tea, and cake. I am an ambassador for the Hillingdon Chamber of Commerce and often help Brunel University students (current and alumni) with free marketing sessions.&nbsp;

Lunch and Learn: How to boost your festive email campaigns

Discover how to boost sales with festive email campaigns and grow your list for the holiday season.

Head of marketing at Enterprise Nation. Feel free to book in a chat with me to discuss anything from marketing, how to get involved with Enterprise Nation, how we can support you and more.
In my spare time, I love discovering independent places to eat, drink and shop!

Head of marketing

Beauty and Wellness exchange

Are you looking to start or grow a beauty or wellness brand? Join our group of like-minded small businesses and start-ups who are looking to start and grow as well.

Website design

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Our paid&nbsp;website service is great for taking businesses to the next-level.&nbsp;

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Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of diverse knowledge and understanding.
This entrepreneurial experience also allowed to gain insights of the innovation value chain and operational requirements of building / scaling ventures, for product market fit. The critical component of fundraising through various mechanisms, is an area that I understand well, having bootstrapped businesses and then raised circa 3m Euros across angel, Venture Capital and the European Development Fund (EDF).
The full spectrum of the fund-raising process was arguably the most challenging aspect of venture building for a multitude of reasons and it was a definite grind to get it done. Learning to dealing with brutal reality was a crucial part of success and helped test / fortify my resilience and growth mindset.
The last venture Zveetz had a regenerative aspect with a mission to make a dent against sugar pollution and its consequences to people and planet. Working cross functionally with a stellar team of individuals including food and behavioural scientists to deliver an impactful value proposition was highly rewarding. The business model was multifaceted with transactional, subscription and asymmetrical revenue streams. We were able to move the needle on sugar reduction and enabled people to be more sugar smart, thereby hitting multiple impact and revenue KPI’s.
Previously to that, I had the privilege of deep diving into the world of AI, machine learning &amp; ontologies to build a recommendation engine SaaS for the e-commerce sector, although there were multiple future use cases for the technology. This immersion and venture was very challenging for multiple reasons but ultimately the outcomes were net positive, so the juice was worth the squeeze.
hankfully, I have been able to transition into the role of an Innovation Director and apply skills / experience to provide consultation across the Oxford Innovation ecosystem to various stakeholders.&nbsp;
<ul>
<li>Performed 96 one to one business support sessions and workshops for students, faculty, startup and SMEs teams.</li>
<li>Consulting with the KTP (Knowledge Transfer Partnerships) department to revamping program offering and positioning to meet desired Research Excellence Framework (REF 29) standards.</li>
<li>Supporting faculty members across the UnIversity’s different schools, on commercialisation of their research and various potential fund-raising strategies.</li>
<li>Working with the AI Research group within the University to develop their strategic roadmap.</li>
<li>Supporting the establishment of “Managementfest”, a student led innovation &amp; entrepreneurship conference and accelerator programme at BNU.</li>
<li>Regularly meeting with the university leadership committee to report all innovation initiatives and results.</li>
<li>Leading Oxford Innovation AI working group with a remit to i) develop a wholistic adoption strategy for competitive advantage. ii) Steering AI integration and operationalisation across the org, towards ISO42001 (trustworthy) compliance.</li>
</ul>

Innovation Director

Vishal Kawatra

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of d

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