Social Media for SMEs

Portobello Business Centre is delighted to offer a course designed to build confidence in using social media. The course aims to benefit businesses and give them an understanding of the opportunities social media can provide for generating leads, communicating with customers, and building your reputation.

Do you want to learn how to use social media platforms to boost your brand and drive sales? Our Social Media for SMEs course is just what you need! Our expert instructors have years of experience in social media marketing and have helped countless SMEs grow their businesses.

Whether you're a complete beginner or have some experience with social media marketing, this course is designed to help you take your skills to the next level. So if you want to learn how to use social media to grow your SME, register now!

This new training programme is funded by the Royal Borough of Kensington and Chelsea's Adult Learning Service (ALS) from the GLA Adult Education Budget.

Where: Online via Zoom

When: February and May 2023

What: We'll cover the following main topics:

• What social media channels are right for your business?
• What should you talk about on social media?
• How do Facebook and Instagram ads and reels work?
• How do you use LinkedIn for lead generation?

This course is open to Royal Borough of Kensington and Chelsea residents only! Limited spaces are available for residents of surrounding boroughs.

The course will be delivered via Zoom over two days with a total of 11 hours. If you register, you must attend the entire course.

May 2023: Agenda and topics

Tuesday 2 May

10am to 11.30am: R. A. Williams, business coach

• Setting goals for the course
• Setting clear objectives for your business

11.35am to 12.30pm and 1pm to 2pm: Emma Pearce, marketing consultant

• What social media channels are right for my business?
  • What are my options? Which is appropriate?
  • What do they look like? What is their main functionality?
  • What analytics, measurement and insights do they offer?

2pm to 4pm: Emma Pearce, marketing consultant

• What should I talk about on social media?
  • Ideas for content and demystifying hashtags
  • Best practice for creating engaging content
  • Top tips and free tools for creating images and video

Wednesday 3 May

9.30am to 11.30am: Emma Pearce, marketing consultant

• How do Facebook and Instagram ads and reels work, and why should they be part of your marketing mix?
  • Types of ads and how they work for product and service businesses
  • How much they cost – with case study examples and results
  • How Facebook ads and reels fit with your other marketing activities

11.35am to 1.30pm: David Taylor, digital business adviser

• Build your online personal profile on LinkedIn

2pm to 3.15pm: R. A. Williams, business coach

• Evaluating your learning and goals, next steps, and networking

We'll record each session so all attendees have the opportunity to watch it again later, except for the first and the last session with R. A. Williams. These two sessions will be delivered as 'Zoom meetings' and will give learners the chance to switch their video on to encourage interaction.

Also, all participants will be entitled to one-to-one support with an expert of their choice, only after they have taken full part in the entire course.

If you're interested in registering, please contact Lailah, our marketing manager, at lailah@pbc.co.uk or call us on 020 7460 5050.

Eligibility requirements

This course is open to Royal Borough of Kensington and Chelsea residents only.