I'm in awe of women in the retail industry. Their creativity, their leadership and their sheer power inspire me every day. 

I want women in retail to have more opportunities to meet and encourage each other, building a community of support, inspiration and impact.

Together we can make change happen, so together we must come. 

This is the inspiration for this event. My hope is that it is one of many, many more to come.'

Kate Nightingale, Chief Behavioural Officer and Founder, Humanising Brands

We are organising various events in London for women working in the retail industry to come together, inspire and support each other. 

If you are a retailer, a food or drinks brand, we are always looking for hosts and sponsors, so please reach out. 

If you would like to speak at one of our events, please get in touch with our founder Kate Nightingale. 

Kate Nightingale

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Chief Behavioural Officer and Founder

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Kate Nightingale is a consumer psychologist and brand strategist.
She is a founder of Humanising Brands, a strategy and innovation agency for challenger brands. Our mission is to create a better world by making brands more HUMAN.
Kate works with retail and other consumer brands across brand strategy, customer experience, design, and innovation. From category defining start-ups, through scale-ups in need of a serious brand strategy pivots to national and global brands adapting their brand strategy and innovating. Kate’s expertise is especially sought after by brands that aim for true differentiation not only in the market but more importantly in consumers’ minds.
Throughout the years Kate worked with brands like Swarovski, Dowsing &amp; Reynolds, Klarna, Harvey Nichols, Samsung, Zopa Bank, Disney, Crowd DNA as well as various start-ups and large established luxury marketplaces.
Kate founded Humanising Design in October 2022, an insight platform at the intersection of design and science. Sharing inspiring and mindbending content spanning all design disciplines from architecture, through branding and UX to product and material design. We envisage the world where design and science collaborate seamlessly together to create a better world and human experience.
Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent’s University and London College of Fashion. She speaks at numerous industry conferences (Future Stores, eTail Europe, Future Branches, Global Female Leaders) and is often approached by press including The Business of Fashion, Vogue, Sky News, BBC News and Channel 4 News.
About Humanising Brands
We are a strategy and innovation agency for challenger brands.
Bonkers and courageous are our favourite people. Empathetic and compassionate are our favourite companies. Bold and impactful are our favourite brands.
What makes us different?
Founded by a renowned consumer psychologist Kate Nightingale we base our work on robust behavioural and business research.
We know that one size does NOT fit all and that all brands and people are unique and so is our work for you.
What we are brilliant at?
We are masters in brand differentiation. Brand strategy pivots and creating new industry leaders are our bread and butter.
How do we do that?
We inherently understand consumer behaviour and can easily predict the future trends.
What’s more? We don’t stop on strategy but actually get our hands dirty and apply it to design, customer experience and marketing.
Why do we do that?
We believe that brands create our culture and shape human behaviour. We exist to create a better world by making brands more human.
Just some brands we worked with…
Klarna, Swarovski, Dowsing &amp; Reynolds, SNUG, Zopa Bank, London Designer Outlet, a few luxury marketplaces and department stores we are not allowed to name and an incredible collection of socially and environmentally impactful start-ups across fashion, food, homeware, accessories, markeplace models and more.

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