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Chinese social media by Matt Brady

Chinese social media by Matt Brady
Matt Brady
Matt Brady
Consultant
Glomading

China is one of the world's biggest markets and strategically important to UK interests. But it's also extremely different for reasons that include state restrictions and behaviours. 



I help brands establish a presence in China through social media that includes WeChat and Sina Weibo. This includes setting up the channel, creating Simplified Chinese content, engagement and measurement.


 
Matt Brady
Matt Brady
Consultant
Glomading
 
I have worked in Asia, the Middle East and the UK, with the following as career highlights: • Led the production of long-lead editorial features, and other written materials, on Fourth Industrial Revolution topics for the DIT's GREAT Festival of Innovation in Hong Kong • Reached audiences with stories of the British Council's work in the arts and creative industries across 14 East Asia territories • Delivered a talk on digital storytelling 60km from where the oldest written story in history was unearthed in Iraq • Advised multinational companies in China on how to navigate Chinese social media safely • Helped the Prime Minister's Office of Malaysia communicate the 1Malaysia concept to the nation, and authored social media guidance for civil servants • Launched the @pmomalaysia Prime Minister's Press Office Twitter account (257,000 followers) • Provided comms training in Bangkok, Beijing, Hanoi, Hong Kong, Jakarta, Kuala Lumpur, Shanghai and Singapore • Managed Facebook pages for 3 heads of government • Started Microsoft UK's small business social presence by founding a successful technology blog • Co-founded Thames Valley Social Media Cafe • Worked with Johnson & Johnson brand teams on developing success stories internally, from video to news content
 

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