Steve Paul
Cesura Business Mentoring and Coaching
Marketing Planning
Marketing planning is an essential process for businesses that want to promote and sell their products or services effectively. It ensures that marketing efforts and expenditure are focused, targeted, and aligned with the needs and buying intentions of the target market.
Marketing planning starts with understanding what are your most profitable market segments how to reach them.
Then the critical stage is developing a clear persona of the target audience - who they are, what information they