Digital Strategy formulation

Digital is driving major changes in how organisations set and execute strategy.
Investing in technology before a defined digital strategy is akin to putting the cart before the horse.
Without defined digital strategy, technology investments may not be coherent, cost-effective and may fail to deliver maximum value to the business.
A digital strategy articulates an organization’s approach to leveraging the capabilities of technology to enable it achieve its mission.
The earlier a digital strategy is defined the better. This will help ensure that technology investments are planned in a way that maximizes potential benefits.
Digital strategy must be aligned with business strategy to enable organisation to fulfil its mission. This will help define what technologies to be acquired and the order in which they are to be acquired.
Even, if you’ve commenced your digital journey without a digital strategy, the earlier you pause and define one the better.