Connect with Fractional CFO of Inna Semenyuk for small business support on Enterprise Nation

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We are a team of Accountants, CFOs and Advisers on a mission to transform finance from being seen as merely a compliance requirement and to empower decision-makers to use it as a strong backbone to withstand financial turmoil and be ready to catch investment opportunities. We provide full financial reporting support: from accounting to financial planning and strategy. We offer free resources and templates.

We offer accounting and fractional finance roles for SMEs. Our mission is to transform finance from being seen as merely a compliance requirement into a strong, insightful backbone to withstand financial turmoil and be ready for fundraising.

We are a team of Accountants, CFOs and Advisers on a mission to transform finance from being seen as merely a compliance requirement and to empower decisio...

I am Justin Walton, an Executive and Financial coach and consultant working with ambitious entrepreneurs and business leaders who want to become their best selves at work and at home. This is a role I have pivoted to, having spent most of my career coaching people in the various roles I outline below.
When I work with clients, I look to align Meaning (sense of purpose and self), Mind (sense of health), Money (sense of wealth) and Momentum (sense of growth), so they are best placed to elevate their potential.
I have the Professional Certificate in Executive Coaching from Henley Business School and I am a Certified Financial Coach (CeFC) through The Money Panel. I am a member of the Institute of Leadership &amp; Management and of the Institute of Financial Wellbeing. Although I no longer practice in tax, I am a Chartered Tax Adviser and Member of the Association of Taxation Technicians (Fellow). During my time practicing in tax, I spent nearly two decades working for the large accountancy firms, BDO, MBS and KPMG.
I followed this period in professional practice with 10 years in-house at John Laing Group plc, where latterly I was their Group Head of Tax responsible for their global tax strategy, advisory and compliance. I led the in-house tax team and worked closely with the Main Board and the group&apos;s advisory and audit team. I left John Laing at the top of my game there, having successfully supported the group as a member of its Strategy Group that was responsible for the group&apos;s listing on The London Stock Exchange.
My focus as a tax specialist was on corporates, transactions and M&amp;A and I specialised in the property, construction and the infrastructure sectors.
After my time at John Laing, I ran my own tax consultancy and advisory business until 2023 when I switched full-time to coaching and consulting. From 2017 to 2023, I had a side hustle as founder of The Squash Club Business Network, a small, regional business network comprising professionals and business owners that met, networked and played squash. It was great fun but sadly we lost momentum during COVID when squash courts were closed.
Alongside my professional work, I run a property investment business through which I retain an active interest in investment management and property management.
I am also a Mental Health First Aider and volunteer for Andy&apos;s Man Club, a men&apos;s mental health and suicide prevention charity.
During my career I found time to spend over a decade as a school governor and to also be a Non-Executive Director for a property management business.
I do have lots of fun too! I love live music and sport and regularly attend events. I am a passionate QPR season ticket holder. I enjoy time travelling, particularly to Spain (another side hustle!). I play racketball and padel tennis and do spin classes to keep fit. My cheeky Cockerpoo keeps my steps up every day.
This diverse wealth of experience lends itself to a level of impactful storytelling in my coaching work that really supports my clients.
I&apos;d love to hear from you.
You can read my professional story in full <a href=&apos;https://www.justinwalton.co.uk/my-journey&apos; target=&apos;_self&apos;>here</a> .

Executive and Financial Coach and Consultant

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Learn how to take control of your finances, reduce stress and set your business up for success.

I’m Tara Elzingre, an independent consultant who’s passionate about helping business owners take control of their digital strategies without the overwhelm. I know firsthand as founder of Parene and Tara Elzingre Consultancy, how confusing and exhausting it can be to run a business online, where new tools and strategies are constantly popping up. My goal is to cut through that noise and help entrepreneurs like you find smart, sustainable ways to engage your audience, boost your productivity, and ultimately grow your revenue.
Most business owners face two big obstacles in the digital world: time and tech. Time gets eaten up trying to juggle marketing, engagement, and all the operational tasks that keep things running. Then, there’s the tech side—learning new tools, figuring out automation, and managing online platforms, all of which can feel overwhelming, especially if it’s not your area of expertise.I know that for many, these issues lead to frustration and even burnout. You start with enthusiasm, but constant pivots and endless tech choices can drain your energy fast. And with the pressure to constantly stay “visible” online, it’s easy to feel like you’re never doing enough.
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I’m here to make your digital strategy feel achievable, aligned, and tailored specifically to your business. My approach starts with understanding where you’re at and what matters most to you. I then introduce you to digital tools and strategies that simplify your workload, boost engagement, and save you time, all while enhancing your confidence with tech.
A key part of this process is learning to work with technology in a way that feels intuitive and empowering, not frustrating. Through 1:1 coaching and hands-on guidance, I make sure you’re equipped with practical skills and strategies, so you can start using digital tools to your advantage right away.
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My clients typically experience:
<ul>
<li>More time for the parts of their business they truly enjoy, thanks to efficient digital solutions.</li>
<li>Increased confidence with using new tools and automations, allowing them to work smarter, not harder.</li>
<li>Better engagement with their audience, from more streamlined social media practices to clearer messaging.</li>
<li>Revenue growth from strategic, simplified digital practices that actually convert without adding extra hours to the day.</li>
</ul>
<h3>How to Work with Me</h3>
If you’re ready to streamline your digital approach and get the right tools and mindset to succeed online, let’s chat. I offer tailored 1:1 sessions designed to meet you where you are and address your specific challenges. Together, we’ll build a plan that helps you work with intention and ease, so you can focus on what you do best—growing your business.

Digital Tool Trainer and Mindset Coach

Ireland small business networking group

This group is for small business owners in Ireland. Join this group to connect with like-minded founders.

Accounting with FREE CFO review

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of diverse knowledge and understanding.
This entrepreneurial experience also allowed to gain insights of the innovation value chain and operational requirements of building / scaling ventures, for product market fit. The critical component of fundraising through various mechanisms, is an area that I understand well, having bootstrapped businesses and then raised circa 3m Euros across angel, Venture Capital and the European Development Fund (EDF).
The full spectrum of the fund-raising process was arguably the most challenging aspect of venture building for a multitude of reasons and it was a definite grind to get it done. Learning to dealing with brutal reality was a crucial part of success and helped test / fortify my resilience and growth mindset.
The last venture Zveetz had a regenerative aspect with a mission to make a dent against sugar pollution and its consequences to people and planet. Working cross functionally with a stellar team of individuals including food and behavioural scientists to deliver an impactful value proposition was highly rewarding. The business model was multifaceted with transactional, subscription and asymmetrical revenue streams. We were able to move the needle on sugar reduction and enabled people to be more sugar smart, thereby hitting multiple impact and revenue KPI’s.
Previously to that, I had the privilege of deep diving into the world of AI, machine learning &amp; ontologies to build a recommendation engine SaaS for the e-commerce sector, although there were multiple future use cases for the technology. This immersion and venture was very challenging for multiple reasons but ultimately the outcomes were net positive, so the juice was worth the squeeze.
hankfully, I have been able to transition into the role of an Innovation Director and apply skills / experience to provide consultation across the Oxford Innovation ecosystem to various stakeholders.&nbsp;
<ul>
<li>Performed 96 one to one business support sessions and workshops for students, faculty, startup and SMEs teams.</li>
<li>Consulting with the KTP (Knowledge Transfer Partnerships) department to revamping program offering and positioning to meet desired Research Excellence Framework (REF 29) standards.</li>
<li>Supporting faculty members across the UnIversity’s different schools, on commercialisation of their research and various potential fund-raising strategies.</li>
<li>Working with the AI Research group within the University to develop their strategic roadmap.</li>
<li>Supporting the establishment of “Managementfest”, a student led innovation &amp; entrepreneurship conference and accelerator programme at BNU.</li>
<li>Regularly meeting with the university leadership committee to report all innovation initiatives and results.</li>
<li>Leading Oxford Innovation AI working group with a remit to i) develop a wholistic adoption strategy for competitive advantage. ii) Steering AI integration and operationalisation across the org, towards ISO42001 (trustworthy) compliance.</li>
</ul>

Innovation Director

Vishal Kawatra

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of d

Fractional CFO

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