Connect with Marketing strategy of Marketing Consultant for small business support on Enterprise Nation

Connect with Marketing strategy to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

Marketing strategy, Marketing Consultant | Enterprise Nation

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Mhari Coxon > Marketing > Standard service > Marketing strategy 

Marketing

Mhari Coxon

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I can be your fractional senior strategist for marketing research, compiling strategy and setting up an execution strategy for the business year.

Hi Thanks for viewing my profile.

I have 10 years of B2B and B2C experience in SME and 10 in Marketing strategy in FMCG for Philips, RB, GSK and Johnson and Johnson.  I was MD of a continuing professional development SME 2006-2011. More recently worked to scale a group of SME companies 2022-2024

I'm a trained coach, and mentor, and a Fellow of Chartered Management Institute and a Member of the Chartered institute of Marketing.

I am excited to listen to your experience and support your growth.

Head of Marketing

It&apos;s a tough vocation being an entrepreneur and owner of your own business however, the rewards both emotionally, financially, professionally, and your impact on other humans, can be rich and satisfying. There are highs and lows and my job is to help you smooth the ride providing consulting services focusing on specialists areas that will impact everything you do - knowing your customers, what makes them tick, aligning your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product &amp; pricing fit. They want trusted partnerships, not just suppliers. Investing in marketing tactics can very often fumble without the right up-front investment in understanding your customers, building emotional connections, telling your story, getting the right technology in place and optimising engagement throughout the buyer and customer journey. After 25 years of bringing up kids, providing a safe and secure home for my family, my motivations and &quot;North Star&quot; are quite different moving forward. If you want to build your business and need to lean on someone who has been at the forefront of marketing digital transformation and want access to know-how, essential tools and tricks that will underpin every aspect of how you go-to-market, I can help.
The added benefit, I have a great network or equally professional and gifted colleagues spanning the whole spectrum of what it takes to do effective marketing so if I don&apos;t know it, I know someone who does.
Here&apos;s the &quot;professional low-down and career highlights&quot; blurb.
I&apos;m a versatile and experienced Director and Board Advisor who has passionately followed and been highly active in the transformation of B2B marketing and sales over the past 14 years supporting scale-up to large corporate businesses. Experienced across multiple sectors principally hi-tech manufacturing, technology, media, fintech, education and professional services. I offer a proven track record of supporting ambitious senior marketing, sales and c-suite executives to challenge, navigate, question and adopt modern transformational strategies to create and accelerate growth.
Business strategist and real-world cross-functional tactical execution leader leveraging business &amp; technical acumen to challenge complex growth stage issues
A specialist in the essential digital sales &amp; marketing components to drive revenue. I can help you..
<ul>
<li>Understand your customers first (deal cutomer profiles &amp; personas), what makes them tick and how to create solid GTM plans (buyer journey mapping, messaging, content planning, integrated campaign planning).</li>
<li>Thinking about buying technology? I can help you Identify the key business priorities that warrant investment in technology before you spend a penny!</li>
<li>How to create the most appropriate and effective technology ecosystem to drive digital engagement, sales &amp; growth</li>
<li>Avoid the traps that can lead to technology failure</li>
<li>Marketing &amp; sales technology consulting experience includes Folloze, Drift, 6Sense, Bombora, Salesforce, Oracle Marketing Cloud, Outreach, Turtl, Adobe, Bombora, Hubspot and more</li>
</ul>
EXAMPLE SENIOR LEADERSHIP ADVISORY ROLES
Global Automation Vendor: Advisor to global marketing leadership team. Tech stack investment strategy &amp; optimisation, campaign performance analysis, strategic service &amp; team investment, change management, creating a data-driven culture and using data analysis to make decisions
Global Industrial Solutions Vendor: Advisor to global marketing &amp; sales leadership teams on cross-channel digital programme conversion optimisation and account-based marketing/sales programmes. Tech stack audit, optimisation and investment strategy including conversational marketing &amp; sales (chatbot) strategy, programme delivery, sales onboarding &amp; enablement.
Global Colocation &amp; Data Centre Provider: Advisor to EMEA marketing &amp; sales leadership teams on tech stack optimisation, technology investment strategy and multiple marketing operations programme delivery – integration, analytics, chat strategy, ABM, lead nurturing &amp; lead scoring, sales &amp; marketing alignment.
BOARD ADVISORY ROLES
Sales Directorships at two, top five global technology corporations (SaaS application products)
Managing Director, Board Advisor, Marketing Consultant, global B2B marketing agency
Business Director, Board Advisor, Marketing Consultant , UK B2B marketing agency
Sales Director, global SaaS technology scale-up (EMEA growth-IPO-Acquisition)
Partnership Lead for numerous US SaaS scale-ups breaking into EMEA

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For more than 20 years, the Company I founded worked with 67% of the top 100 brands and retailers in UK. And across a further 26 Countries. Clients have included: Lindt &amp; Sprungli, Unilever, Imperial Tobacco, Anheuser Busch, The Post Office, Asda, Tesco, and Pladis Global.

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I’m Nicola, the brand strategist and designer behind Mint Modern Creative. Mint Modern, is a brand design studio, transforming brands through emotion-led branding and storytelling since 2012.
I partner with multi-faceted businesses in tourism, hospitality, and food and drink to capture attention, and affection and spark the imagination using storytelling and emotion-led branding. With an understanding that brands that connect emotively are more valuable and build strong customer loyalty.
With an interconnected approach, to seamlessly align your products, platforms, and physical spaces, to ensure a consistently memorable brand experience across all points of engagement, whether your audience steps into your retail space, experiences a brand event, explores your website, or engages via a digital or social campaign.
I get in the mind of your customer, through a balance of intuition and smart data, digging deep into your brand and uncover what makes you special.
Mint Modern offers a range of bespoke services, including
<ul>
<li>Brand Strategy</li>
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<li>Branded Creative</li>
<li>Website Design</li>
<li>Marketing Communication Design</li>
<li>Brand Experience</li>
<li>Brand Activations</li>
<li>Placemaking Service</li>
</ul>
These services cater to businesses seeking new identities, on-point marketing assets, and engaging experiential transformations. Emphasising sustainability, the studio supports eco-friendly practices and local vendors, showcasing a strong commitment to responsible business practices.

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Nicola Stewart

I’m Nicola, the brand strategist and designer behind Mint Modern Creative. Mint Modern, is a brand design studio, transforming brands through emotion-led branding and storytelling since 2012.
I partner with multi-faceted businesses in tourism, hospitality, and food and drink to capture attention, and affection and spark the imagination using storytelling and emotion-led branding. With an understanding that brands that

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