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Services
 

Marketing Strategy

Marketing Strategy
Lisa Raftery
Lisa Raftery
Fractional Chief Marketing Officer
Lisa Raftery Marketing

Working with leadership teams in B2B challenger brands to help them understand their competitive landscape, uncover what their customers value, and articulate what makes them truly unique in the eyes of these customers.
This is the foundation of the marketing plan: short, medium and long-term. A thorough go-to-market plan that delivers on objectives and commercial results.
 
Lisa Raftery
Lisa Raftery
Fractional Chief Marketing Officer
Lisa Raftery Marketing
 
Strong communicator and commercially curious. Success in moulding a complex message to the required audience. Comprehensive marketing background in the business to business sector, building successful and positive relationships along the way.
 

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