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Services
 

Paid Search Marketing - PPC

Paid Search Marketing - PPC
Nick Binza
Nick Binza
Director
Purpose Digital

Paid search marketing, often known as pay-per-click (PPC) advertising, is an online advertising model where businesses pay search engines like Google to display their ads prominently in search results.

Advertisers bid on keywords, and they pay when users click on their ads, driving targeted traffic to their websites.

We have extensive experience in Paid Search Marketing . Whether on Google or Microsoft Bing, we know how to make the most of the platforms and structure campaigns to find the keywords that will drive the best results for your business.

We've successfully scaled multiple e-commerce brands. In almost all of these cases, Paid Search was a key channel in driving growth.
 
Nick Binza
Nick Binza
Director
Purpose Digital
 
As Head of E-Commerce & Marketing at Mous, Nick built and managed an in-house e-commerce team that grew the business from £1m to £17m turnover in 3 years. Fresh from this experience, he started Purpose Digital in 2020 with a mission to offer high quality e-commerce and digital marketing services to start-ups regardless of their stage of growth. From helping you get your first e-commerce sale to getting you to your first £10m turnover year, Purpose Digital provide the expertise and support to get you there. They recently helped Pot Gang grow their revenue 3x YOY to £2m+ by redesigning their subscription model and driving new customer acquisition growth through paid social and paid search. They work with a range of D2C brands such as Just Hype, and The Cirkel, as well as B2B businesses such as Hedgeflows.
 

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