For the more established business that has been active on social media for some time and wants to make sure you're getting the best possible return out of the time and resources you're putting in.
* Profile review. What's your shop window? I'll pinpoint any schoolboy errors that need fixing and opportunities you might be missing to present a consistent presence on social media
* Quality of posts. Are you getting the engagement you need? Are you talking in the right tone of voice? How's your visual content looking?
* Channels. Are you active on the same channels as your audience?
* Tools. I'll ask about your workflow and how you publish content, and make suggestions to streamline the whole process.
How's it work in practice?
1. Zoom call to talk through audience, goals, competitors, and any questions you want answered through the audit. I also have a briefing form I can send you to capture everything in one place.
2. I'll roll up my sleeves and review everything according to my audit framework!
3. Follow-up meeting to present you with a simple suite of documents, with a checklist of recommended actions to take.
You can also book a free follow-up call a week later to run through any challenges, or sign up for a quarterly social media planning session.