Building your brand beyond social media

In this business.connected webinar, marketer Sophie Lee discusses how to become a true thought leader by focusing on diverse platforms (such as podcasts, events and webinars), building powerful relationships and creating impactful content.

She explains how you can build a personal brand that goes beyond the screen, amplifying your voice, visibility and influence. Learn actionable steps to establish yourself as a thought leader who adds value and makes a lasting impact.

Sophie is an award-winning NCTJ-qualified journalist and brand strategist. Taking a story-first approach to brand communications, she has grown multi-million dollar organisations by keeping them at the front of industry conversations.

Topics covered in this session

• How to build your personal brand through writing, speaking engagements and collaborations to become recognised as a thought leader across various platforms

• The power of networking and creating authentic relationships that amplify your influence through collaboration and sharing audiences, without relying solely on social media

• How to deliver impactful and consistent content (such as blogs, podcasts or industry articles) that showcases your expertise and helps you stand out as an authority in your field

This webinar is part of a series for business.connected. Check out the other events

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now