Why brand positioning matters for growth

In this business.connected webinar, Matt Davies discusses brand-building fundamentals to help your business stand out, attract more customers and help you grow.

With a robust brand strategy, your business can transcend price wars, cultivate a loyal customer base willing to pay a premium for your offerings, streamline marketing efforts and increase your company value.

Matt is an executive branding and culture expert who has helped countless businesses from start-ups to big brands like Boots and Nestlé create powerful strategies that inspire meaningful experiences for customers and employees.

He is an author, public speaker and thought leader and in the past, has been listed as an Enterprise Nation ‘Top 50 UK Adviser’ and is a LinkedIn ’Top Branding Voice'.

Topics covered in this session

• What it means to have a brand strategy and position a brand

• Why brand positioning is so important when it comes to growing a small business

• Tips on how to create a powerful brand positioning for your business

This webinar is part of a series for business.connected. Check out the other events

Matt's key points from the webinar

• Brand positioning matters for growth, and it's important to understand what a brand is in order to effectively position it.

• In a global market, it's challenging for customers to make purchasing decisions when everything seems the same. This is why brand positioning is so crucial.

• The aim of building a brand is to stand out for the right reasons and dominate the little box in people's minds, making sure your brand is there when they think of the solution they need.

• Businesses must think deliberately about brand strategy and how they'll position themselves against the competition in a high-value way for consumers.

• Brand positioning is about standing out and offering something unique and different in the marketplace, rather than competing on price or value.

• As an example, Liquid Death Mountain Water's packaging and branding challenges the typical image of water, resembling more of a beer or high-energy drink.

• The brand's messaging around killing plastic and donating profits to stop plastic pollution is a bold and impactful positioning strategy.

This webinar is part of a series for business.connected. Check out the other events

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