Designer Harry Pearce from Pentagram tells us about the visual identities he’s developed for V&A South Kensington, Liberty and Moth drinks.

Communication Untangled: Untangling brand

Podcast

 tells us about the visual identities he’s developed for V&A South Kensington, Liberty and Moth drinks.

He also discusses why brand guidelines are critical in keeping everything beautifully consistent across print, packaging and digital formats.

shows the brand's evolution from a meatball…to a worm.

Having studied at Canterbury College of Art, Harry co-founded and ran Lippa Pearce Design before becoming a Pentagram Partner in 2006. He has devised identities, installations, posters, packaging and books for Liberty, Thames & Hudson, Guggenheim, Royal Academy of Arts, Phaidon Press, Pink Floyd, Shakespeare’s Globe, PEN International, and the UN. Since 1993 he has been an active member of the advisory board for WITNESS.

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Communication Untangled Untangling brand

Designer Harry Pearce tells us about the visual identities he’s developed for V&A South Kensington and more.

I’m a marketing and community strategist working with fashion and beauty brands. I started we are forum in 2020, after more than a decade in various London agencies.&nbsp;&nbsp;&nbsp;
It has never been easier to start a brand and while barriers to entry are low, new brands are launching every day. Consumers have an endless supply of choices available to them and have become more selective and discerning. Their expectations go beyond a good product and good customer service. They have learned to see through once dependable marketing tactics and have become permanently ad-saturated.&nbsp;&nbsp;
Post-pandemic, community has become key to consumers. Brands that put their customers front and centre, facilitating connection and giving them a sense of belonging, are the ones most likely to thrive.&nbsp;&nbsp;
I know that this approach comes with its own set of challenges, which is why I help brands bring to life community flywheels that bring real value to the business and its most dedicated advocates. I don’t believe in the old agency model and work directly with founders, marketing teams and other key stakeholders, offering specialised guidance through flexible support. I want to build brands with impact, by helping them harness the power of community.

Marketing and community strategist

How community drives loyalty and retention

Discover how community drives brand retention in the competitive beauty industry.

Karla is the associate programmes manager at Enterprise Nation; she is responsible for providing support across the various projects. She has a degree in Political Science and a MSc in Public Policy and Administration from London School of Economics and Political Science (LSE). Her background is in project management in the public and private sector in Peru, and international organisations. Karla is passionate about helping the most vulnerable communities and having a positive impact in the lives of small business owners.

Associate Programmes Manager

TikTok Takeoff

Join our TikTok Takeoff group to share your TikTok tips and learnings with like-minded small business owners.

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

Monthly marketing planning session

You know marketing is important - but does it keep getting pushed into second place on the to do list?

Having someone by your side to help set the strategy, plan activity and review results can keep you accountable - and make sure it gets done. A regular drum beat of activity raises your profile as a business, keeping the sales stable so there&apos;s less &apos;feast or famine&apos; to content with and new opportunities come your way.

1. Initial review session to chat through your challenges, 

Emma spent over a decade working in SEO, both in-house and with agencies, before founding Oxford Comma Digital. She has worked with companies including House of Fraser, Sure Deodorant and Mitsubishi.
Emma can regularly be found speaking and conducting training sessions at SEO events and on podcasts.

Communication Untangled: Untangling brand

About Harry Pearce

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