Why do the thoughts of complete strangers have so much influence over our buying decisions? Discover the power of good reviews in your business.

Communication Untangled: Untangling reviews

Podcast

Why do the thoughts of complete strangers have so much influence over our buying decisions?

Trustist founder, Nigel Apperley, explains the power of good reviews in your business, how to seek out ‘moments of delight’ and why a 4.7 rating is the sweet spot when choosing a restaurant.

Plus! How Ryanair mocks customers for their bad reviews – and still makes more sales.

Want more of the Communication Untangled podcast?

Nigel has two decades of e-commerce expertise, working at places like Slendertone and Waterford Wedgwood Royal Doulton. As the director of e-commerce at Kwik-Fit, he saw a link between customer reviews and sales.

So he ran an experiment. He gathered up Google reviews and showed them on the website and on screens in stores. This saw an average increase in revenue of over 50%.

So in 2014, he set up Trustist, a customer review platform that pulls together reviews from lots of different sources to give you stars in Google search results. Which leads to more clicks – and more sales!

Untangling reviews

Anne-Sophie is the visionary Founder and Managing Director of The Ascents Group, bringing over 15 years of global strategy and marketing expertise. With a history of propelling startups, SMEs, and FTSE 200 companies to new heights, she excels in developing innovative brand-building strategies and groundbreaking marketing campaigns on TV, online, social media. Anne-Sophie is an esteemed board member, mentor, with a deep knowledge of FMCG, Consumer Health, and Retail, dedicated to fostering growth

Founder - Marketing Consultancy

How to turn your followers into customers

Effectively use social media and email marketing to grow your customer base.

I am a consumer goods marketing professional having worked for some of the big global FMCG household brands. &amp;nbsp;I have also worked over the past few years with many Start Ups and SME's. &amp;nbsp;I now run my own Marketing Consutancy -the services I can offer are: &amp;nbsp;firstly, marketing strategy development ( Market Analysis, targeting , Positioning , Communication Strategy) to drive profitable growth along with implementation of the strategy ( if required) and secondly I can offer a marketing training programme of workshops at your offices or off site ( whatever works best for you) - the training programmes can tailored to your individual needs or you can attend an "off the shelf" workshops on how to develop a marketing strategy to drive your brands profitable growth and helping building your personal confidence and capability in marketing.

Founder

Marketing Book Club

A monthly meeting to relax, network and discuss a marketing book for an hour.

Travel guidance for businesses

<div class="ck-content" data-wrapper="true" dir="ltr" style="--ck-image-style-spacing: 1.5em; --ck-inline-image-style-spacing: calc(var(--ck-image-style-spacing) / 2); --ck-color-selector-caption-background: hsl(0, 0%, 97%); --ck-color-selector-caption-text: hsl(0, 0%, 20%); font-family: Segoe UI; font-size: 11pt;">
Travel guidance for businesses - discover the TfL tools and information available to businesses.
</div>

I&apos;m Rebecca, a dedicated marketing and business development professional with over 20 years of experience. As the founder of Local Marketing Made Easy, I&apos;ve helped hundreds of SMEs through tailored marketing strategies and business support.
My passion is empowering small businesses to thrive by leveraging local resources and community networks. Whether you&apos;re starting or looking to scale, I offer insights and strategies grounded in real-world experience and proven success.
What I Can Help You With:
<ul>
<li>Crafting effective marketing strategies</li>
<li>Enhancing business development efforts</li>
<li>Leveraging local community networks</li>
<li>Increasing business turnover</li>
</ul>
Let&apos;s connect and explore how I can support your business journey!
We can help you with strategy, 1:1 Support, and General Advice, some of which you can access for FREE

Owner Director

Rebecca Thomson

I&apos;m Rebecca, a dedicated marketing and business development professional with over 20 years of experience. As the founder of Local Marketing Made Easy, I&apos;ve helped hundreds of SMEs through tailored marketing strategies and business support.
My passion is empowering small businesses to thrive by leveraging local resources and community networks. Whether you&apos;re starting or looking to scale, I offer insights and strategies grounded in real-world experience and proven succes

Communication Untangled: Untangling reviews

About Nigel Apperley

Relevant resources

You might also like…

Get business support right to your inbox