Tips for creating a great Amazon detail page

Your Amazon detail page is more than just a listing – it's your virtual storefront, and it plays a critical role in capturing customer attention and driving sales.

In this short video, you'll hear expert insights that can help you craft a stand-out product page that engages customers, answers their questions and compels them to buy.

From selecting high-quality, eye-catching images to writing compelling titles and product descriptions, you're guided through the key elements that make a detail page shine. You'll also learn how additional details like packaging information and country of origin can improve your page's visibility and credibility.

Whether you're just getting started or looking to improve your existing pages, this video will help you think like your customers, anticipate their needs and create a seamless shopping experience.

Transcript

[David Gutfreund, CEO, The Light Factory]

Your Amazon detail page is really important. It's your shop window, it's what your customers see and has a really big impact on whether you're going to be successful or not.

[William Vaughan, founder, Bluefin]

You've got to start off and just look at the creative content you want to deliver to the customers. You want to give some great images that are going to sell your product.

[David Gutfreund, CEO, The Light Factory]

You need an image which how's your product to jump off the page.

[Russell Payne, CEO, Oypla]

Content's really important on Amazon. Make sure you get your titles right, your bullet points, a good description, have a beautiful high quality product.

[Erin Graybill, founder and managing director, Niré]

Have a beautiful, high-quality product, and great images.

[Karen Riddick, owner, Second Nature Online]

Don't just focus on the product page. So think about all the background information that you have to put in things like package sizes and countries of origin. All this helps with your visibility.

[Ramin Golzari, managing director, Highlander Outdoor]

You're just trying to be as transparent and as helpful as possible.

[Michael Corrigan, CEO, TRTL]

You want to convey the amazing things that your products do and really just tell the story as well as you can try and get your content really engaging.

[Tracey Hogarth, founder, Nudie Snacks]

Try and get your content really engaging. Start off with A+ content and make it really easy for the consumer to understand what your product and service is and how you stand out from the crowd.

[Russell Payne, CEO, Oypla]

The benefit of A+ content for customers is that you can really see what you're buying. You can see a detailed description and likely a video of the product you're about to buy.

[Joe Jaques, commercial director, Jaques of London]

You've got to just help the customer understand what it is you're selling. Pre-empt the questions that they might ask: "How big is it?", "How does it look?" Just invest the time and energy in thinking like your customer.

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