Don't get distracted by shining new objects, especially investing in digital media before you've considered all the elements of a go-to-market plan.

Essential sales and marketing components for start-ups

eBook

This ebook explores essential strategies to help you succeed whether you are a current founder of a scale-up or a new start-up entrepreneur. 

Whilst you're likely focusing on product development, make sure you're also considering essential components of sales and marketing to help drive revenue.

Don't get distracted by shining new objects, especially technology and AI and investing in digital media tactics 

 you've considered all the foundational elements of a go-to-market plan. 

Here are some simple recommendations to get you off the ground.

Essential sales and marketing components cover

Essential sales and marketing components

Starting and scaling a business requires mastery of several essential sales and marketing components.

Hi, I&apos;m Giorgia, copywriter, content strategist and digital marketing with 16 years of experience in a wide range of niches, including personal development, dating and relationships, beauty, fashion, travel, and B2B. I also have extensive training in leadership coaching and psychology.
When you work with me, you get more than a copywriter. With my extensive training in both writing, storytelling, and psychology, I write copy that sounds like you and makes your customers line up to buy from you. I help you cut through the noise and create copy that stands out, get people talking about you, and converts, so you can focus on the work you love to do.

Digital Marketer And Business Coach

Transforming your Instagram into a lead-generation machine

Find out how to create an effective Instagram sales funnel that converts followers into loyal customers.

Karla is the associate programmes manager at Enterprise Nation; she is responsible for providing support across the various projects. She has a degree in Political Science and a MSc in Public Policy and Administration from London School of Economics and Political Science (LSE). Her background is in project management in the public and private sector in Peru, and international organisations. Karla is passionate about helping the most vulnerable communities and having a positive impact in the lives of small business owners.

Associate Programmes Manager

TikTok Takeoff

Join our TikTok Takeoff group to share your TikTok tips and learnings with like-minded small business owners.

Louise is a two time award winning marketing and communications specialist with over 20 years’ experience. She has developed her expertise working with great brands such as BBC, Superdrug, HSBC, Nationwide Building Society, Prince’s Trust. She is on a mission to encourage businesses to promote who they are and what they do using marketing, communications and public relations tools and techniques.
In her pursuit to upskill and empower others, Louise launched 14 different downloadable PR and marketing toolkit resources.
From working in call centres and with penguins (not at the same time), arranging for a 104 year to be arrested (for fun) and being a firefighter for a day - she’s done it all and she’s not finished yet…
<ul>
<li>Read about her work: <a href=&apos;https://soundbitemedia.co.uk/&apos; target=&apos;_self&apos;><ins>https://soundbitemedia.co.uk/</ins></a></li>
<li>Read Louise’s blog ‘self-employed stories’ on LinkedIn <a href=&apos;https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384/&apos; target=&apos;_self&apos;><ins>https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384</ins></a></li>
</ul>

Marketing communications specialist

Communications Champion

Louise will be your communications advocate and champion, your brand’s best ally to deliver services you need to promote your products and services. 

This bespoke campaign service comes with full PR, marketing and communication services.

Reputation strategy: drawing on deep knowledge of channels and audiences to identify how best to position clients and tell their story

Advising: providing recommendations that are understood and accepted

People Management: supporting the wellbeing of the tea

Accelerate Consulting is led by Sean Beirne, a seasoned business consultant and mentor with over 25 years of experience as Managing Director, CEO, and in Sales &amp; Marketing across SME, semi-state, and multinational corporations.&nbsp;
With a wealth of hands-on experience founding, managing, and supporting a variety of successful businesses, Sean has helped both emerging and established companies thrive. His expertise spans diverse technologies and markets, both domestically and internationally.&nbsp;
Sean has personally secured multi-million-euro contracts with leading organisations, all while maintaining a sharp focus on profitability. He firmly believes that cultivating and sustaining strong customer relationships is the cornerstone of business success. This approach lays the foundation for driving revenue and ensuring long-term profitability.&nbsp;
Ready to accelerate your business growth? Get in touch for a no-obligation consultation and discover the value Accelerate Consulting can bring to your business.

Business Consultant

Sean Beirne

Accelerate Consulting is led by Sean Beirne, a seasoned business consultant and mentor with over 25 years of experience as Managing Director, CEO, and in Sales &amp; Marketing across SME, semi-state, and multinational corporations.&nbsp;
With a wealth of hands-on experience founding, managing, and supporting a variety of successful businesses, Sean has helped both emerging and established companies thrive. His expertise spans diverse technologies and markets, both domestically and inte

Essential sales and marketing components for start-ups

Where to find the guide

Relevant resources

You might also like…

Get business support right to your inbox