The men's formalwear business seeking to attract new customers across London

Based in Redbridge, MODE London is a store for men who need special clothes for special occasions. Run by its founder Edia Chow, the business offers formalwear to buy or hire, as well as made-to-measure garments.

MODE London has been operating for over 18 years – originally in Hong Kong – providing high-quality, bespoke customer care and an extended one-week rental service. It hopes to develop a suit delivery service for the local community in the near future.

How Grow London Local helped Edia

MODE London has faced some difficulties attracting new clientele due to its fairly hidden location. Founder Edia was looking for support with planning, sales and marketing to help generate more sales leads.

Edia spoke with Grow London Local Business Support Manager Brandon Merrifield. For marketing support, Brandon referred Edia to PR agency FP Comms, while also recommending the Small Business Research & Enterprise Centre for great networking opportunities.

Watch the video to find out about Edia's story.

Transcript

Tell us about your business.

My name is Edia and my company's called MODE London. MODE London is a brand that started in Hong Kong and has now come to London. We specialise in stylish formalwear like tuxedos and suits.

What are some challenges you face as a business owner?

The biggest challenge has been keeping up with the fast-changing fashion world while staying true to our commitment to quality.

How has Grow London Local helped your business?

I found Grow London Local through meeting Brandon, one of the Business Support Managers, at their local business networking gathering.

Grow London Local connected us to a public relations agency, who gave us a free 30-minute consultation. We were also referred to the Small Business Research & Enterprise Centre, who gave us free access to their resources for market research, business finance and contracts, and practical guides on how to run a business.

What piece of advice would you give to other small businesses in London?

My message to other small businesses that need a helping hand is that Grow London Local is the perfect organisation to support you throughout this journey. Connecting with other businesses and meeting new people is the fun part, so just have faith in yourself.

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