Using SEO to help your business rank better

In this webinar, digital marketing expert Geraldine Swanepoel shares tips and tactics for using SEO to get your business ranking higher in online search results.

Ready to boost your business's online presence? Learn how using SEO can help you drive traffic, generate leads and extend your brand's reach in Ireland and beyond.

Geraldine's key points from the webinar

Strategy and planning

• Identify your target audience, goals, and competitors to create a comprehensive digital marketing strategy that includes SEO as an integral part.

• Use keyword research tools like Ubersuggest, Google Keyword Planner, Ahrefs and Moz to identify main categories and long-tail keywords with their traffic volumes and competitiveness.

• Organise website structure using a sitemap and URLs that include main keywords, separate words with hyphens and are concise while still making sense.

On-page optimisation

• Create metadata for each page, including a 50 to 60 character page title with main keywords and brand name, a 55 to 100 character meta description and an H1 heading with the main keyword.

• Make sure website content is clear, engaging and relevant to both customers and Google. Avoid duplicate, boring or low-quality content, as it can have a negative impact on SEO.

• Use 301 redirects and update site maps when changing website URLs to avoid 404 errors and maintain link authority.

Content and keyword strategy

• Use long-tail keywords for specific content like blog posts and landing pages to attract targeted search traffic as your website grows.

• Optimise images with alt tags for visually impaired users and to help Google rank the images for specific searches.

Technical SEO

• Fix crawl errors and broken links by making sure all links lead to valid pages, removing or redirecting 404s to the correct pages.

• Improve page performance by optimising image load speed, using mobile-friendly design and reducing loading time to avoid bounce rates and Google penalties.

Off-page SEO and advanced tactics

• Build authority through link building to relevant high-quality websites by producing superior content and reaching out to influencers and publications for backlinks.

• Implement schema markup and optimise for featured snippets to improve your visibility in search results. If you need help doing this properly, use a web developer.

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