WhatsApp's Ellie Heatrick teaches you how to identify your target audience and how to let these people know about your WhatsApp Business profile.

H﻿ow to attract customers with an engaging WhatsApp Business profile

Webinar

The way people and businesses communicate is changing. Customers are less inclined to call or email a business they shop with, preferring to send messages instead.

In this webinar, Ellie Heatrick, communications manager at WhatsApp, teaches you how to identify your target audience and how to let these people know about your WhatsApp Business profile.

You'll also learn how to use the service to engage with your target audience in the best possible way. If you're looking to grow your business's digital presence, this webinar is for you. 

The WhatsApp Business app is free to use and can help you promote your brand by communicating with your customers via a service they’re probably already using. However, the key to using it for customer care is to focus on high-quality interactions.

To learn more about the WhatsApp Business app, visit 

How to attract customers with an engaging WhatsApp Business profile

Learn how to use WhatsApp Business to engage with your target audience in the best possible way.

Susana is a SME business consultant for SME. She helps business owners who want to GROW &amp; FUTURE PROOF their business to achieve their growth goals by providing them with the structure, the knowledge and the tools

Susana is senior business management and marketing professional with over 25 years hands-on experience in developing and implementing growth strategies in pharma, technology, distribution and packaging industries.

She has held strategic positions in brand management, product development, international marketing and business development at Global Corporations for EMEA markets. Susana and her family moved from The UK to Ireland in December 2020 and setup her own business, <a href=&apos;https://www.bbcs.ie/?&apos; target=&apos;_self&apos;>Beacon Business Commercial Services,</a> during the second year of the pandemic (April 2021). Susana is passionate about providing individuals with tools to help them to be the best version of themselves and this is her drive during her corporate career as well as in her own business.

She is an adventurer, risk taker and loves collaborating with other likeminded professionals. When not working, Susana loves running, reading and travelling.

She is originally from Chile, has lived in Europe for the last 22 years, in Spain, The Netherland and The UK.

Director

Create a successful digital product

We'll guide you through the essential steps to create and market successful digital products.

I'm the founder of The Digital Index, a data focused consultancy offering small business data support. As a data and insights analyst with 7+ years experience I have seen that small busines are sitting on huge potential with their data and I want to help with easy, simple data analysis so small business can make the best business decisions.
Because every small business has the potential to make smart data-driven decisions that ensure you save money, exceed goals and save time.
I have strong expertise in data collection, analysis, visualisation and insights, spanning across all sectors. I can help businesses at any stage, from those starting out that have no idea where to begin with data, to those who already have their data pot, but aren't quite sure what to do with it.

Director and Data Analyst

Data analysis for small business

This group is for those wanting to become a more data-driven business, or those already utilising their data for decisions.

This group is here to support, guide and help, so please ask questions about data use in your business and provide support to others where you can.

I possess a fervent enthusiasm for entrepreneurial ventures, particularly fast-growing startups and SMEs, coupled with a profound comprehension of their dynamic landscape.
After an early-stage career in Banking and the Fiduciary sector, I spent 10 years in the world of major Beauty corporations (Beiersdorf and Coty Prestige) before transitioning to SMEs in 2017, where I held C-management roles (CMO, CCO, MD) and served on the Director’s board. Additionally, I am a staunch supporter of beauty excellence, actively endorsing brands that align with this philosophy.
With a wealth of experience, I serve as a seasoned Strategic Consultant and Business Mentor to both UK-based and international enterprises. My track record includes catalysing the growth of multinational corporations, SMEs, and startups across various global markets.
My true passion lies in sharing knowledge and helping to develop people and small businesses, which I&apos;ve done by consulting and mentoring other business owners, throughout my career, and as a mentor since 2022 to Startups and SME’s founders, as well as on the UK government &apos;Help to Grow&apos; scheme, and at LSE- London School of Economics on the ‘LSE Generate’ acceleration programme to LSE student and alumni startup ventures.

Strategic Consultant and Business Mentor

4-Steps Marketing Strategy Clinic

The 4 STEPS Marketing Strategy Clinic is a focused program designed to help startups and SMEs develop and implement a tailored marketing plan. Through 4 one-to-one sessions (1 hour each) over 4–6 weeks, we’ll refine your target audience, craft a compelling strategy, and create actionable steps for immediate implementation.
You’ll also gain access to frameworks and worksheets to support your efforts and reflection between sessions.
Contact me today to start elevating your marketing strategy!

I set up my main business in 2014 to gain freedom! I help other small businesses to get up and running, both with mentoring and accountancy support. I&apos;m able to share my knowledge and experience to help you get there quicker, and will be your biggest cheerleader.

How to attract customers with an engaging WhatsApp Business profile

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