How to grow consumer trust when selling online

Selling online is an exciting opportunity, but with so many choices available, how do you make sure customers trust your online store enough to buy from you? The key is to build trust and give those customers a seamless, professional experience.

In Ireland, e-commerce is booming. According to the Central Statistics Office, 81% of internet users purchased goods or services online in 2022. However, simply being online isn't enough.

Consumers are becoming more selective about where they shop, and trust plays a critical role in their decisions. Let's explore how you can grow consumer trust and make your online business a success.

Why trust matters online

Trust is the foundation of any successful e-commerce business. Without it, even the best products or services may go unsold. Consumers need to feel confident that:

• their personal and financial details are safe

• they'll receive the products or services they've paid for

• they're dealing with a credible business

Key drivers of trust for Irish consumers

Recent research highlights that:

• 69% of Irish consumers trust businesses with their own website

• only 24% trust businesses operating solely on social media platforms

• a mere 18% trust businesses without any website presence at all

Having your own website is more than just a nice-to-have – it's essential for building trust and credibility with your audience.

Websites: Your trust anchor

While social media is a fantastic tool for engagement and driving traffic, it shouldn't replace a website. Here's why having your own website matters:

• Professionalism: A well-designed website signals that your business is established and legitimate.

• Control: Unlike social media platforms, a website allows you full control over branding, content and customer experience.

• Visibility: Websites are easier to find on search engines, helping new customers discover your business.

The power of a professional email address

Using a professional email address, such as one that matches your website domain, adds another layer of credibility. According to research:

• 60% of consumers trust businesses using professional email addresses (for example, info@yourbusiness.ie)

• only 24% trust businesses with free email addresses (for example, Gmail or Hotmail)

A branded email gives the impression of a serious, well-organised business. It's a small detail that can make a big difference in how customers perceive you.

Embrace the local advantage with .ie

Irish consumers are increasingly choosing to support local businesses. During the COVID-19 pandemic, 55% of online purchases were with Irish businesses, and this trend is still strong.

Consumers associate Irish businesses with .ie domains, making it easier to identify and support local companies. Here's what our research reveals:

• Seventy-nine per cent of consumers prefer shopping on .ie websites over .com or other domains.

• Many consumers believe .ie websites are faster and more reliable and offer better delivery and return services.

Why a .ie domain builds trust

• Validation: Every .ie domain is verified, making sure the applicant's identity is genuine.

• Local identity: Consumers recognise .ie as Ireland's trusted online identity, which makes it easier for them to "click local and buy local".

• Trustworthiness: Over one-third of consumers feel that a .ie domain is more trustworthy than other domains.

Steps to build consumer trust

Ready to make your own online business more trustworthy with customers? Start with these steps:

1. Invest in a website

If you don't already have a website, it's time to build one. Choose a clean design, make navigation easy and make sure your site is mobile-friendly.

2. Register a .ie domain

A .ie domain is not only an address, but it's a badge of credibility that shows you're an Irish business committed to serving local customers.

3. Use a professional email address

Make sure your email address matches your domain. It looks professional and also reassures customers that your communications are legitimate.

4. Highlight security features

Clearly display trust badges (such as SSL certificates) and offer secure payment options. These small touches can greatly reassure customers.

5. Be strategic with social media

Use platforms like Facebook and Instagram to engage with your audience and drive traffic to your website – but don't rely on social media alone.

Why now is the time to act

E-commerce in Ireland continues to grow and consumer expectations are rising. By taking steps to build trust now, you can set your business apart and capture the loyalty of customers who prefer to shop local.

With a trusted .ie domain, a professional email address and a well-designed website, you're not just selling a product – you're building a brand that customers can rely on.

Ready to take the next step?

With .ie being Ireland’s online identity of choice for businesses and individuals, learn how you can use your .ie to grow your reach and improve online visibility.

Kickstart your online journey and register your .ie domain today! 

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