How to start a dog walking business

If you love dogs and want to turn your passion into a career, starting a dog walking business can be a rewarding and flexible way to earn an income.

With more people working long hours, and pet ownership on the rise in the UK, demand for reliable dog walkers is higher than ever.

Many aspiring dog walkers struggle with questions about finding clients, understanding their legal responsibilities, setting competitive prices and managing the challenges of working with animals.

This guide will walk you through how to start a small dog walking business from scratch, including how to set up legally, market your services and grow a loyal customer base.

Whether you want to know how to start a dog walking business from home, or you're planning to build a fully fledged operation, this step-by-step guide will help you launch with confidence.

1. Understanding the dog walking industry in the UK

Before you jump in, take some time to understand the pet care industry and the opportunities available for dog walkers in the UK.

The demand for dog walkers

The UK has one of the highest pet ownership rates in the world, with millions of households owning at least one dog.

Many pet owners lead busy lives, balancing work, travel and family responsibilities. This makes professional dog walking services a necessity rather than a luxury.

Dog walking is also a relatively low-cost business to start, which means it's an attractive option for anyone who's looking to go self-employed.

However, competition can be high in some areas, so it's important to research your local market.

Different types of dog walking businesses

There's no one-size-fits-all approach to running a dog walking business. You can tailor your services based on your skills, resources and personal preferences:

• Solo dog walker: Ideal if you prefer working independently and building close relationships with clients.

• Team-based dog walking business: Suitable if you're looking to scale up the business by hiring other walkers.

• Specialist dog walker: Some walkers focus on catering to specific needs, such as reactive dogs, puppies or elderly pets.

• Additional services: Many dog walkers also offer pet sitting, basic training or pet taxi services as a way to boost their income.

Assessing your local market

You must spend some time researching your area. Consider the following:

• Competition: How many dog walkers are already operating in your town or city?

• Demand: Are there enough pet owners in your location looking for walking services?

• Pricing: What do other dog walkers charge and what services do they offer?

Understanding these factors will help you position your business effectively and stand out in a competitive market.

2. What do you need to start a dog walking business?

Starting a dog walking business might seem simple – you just need a love for dogs and some free time, right?

In reality, there are several important steps to take before you can begin working with clients.

From legal requirements to essential equipment, here's everything you need to know before you start offering dog walking services where you are.

Legal requirements in the UK

Before you take on your first client, you'll need to make sure your business is keeping to the relevant laws.

Here are the key steps to take. (There's more detail in section 5.)

Registering your business

If you plan to operate as a self-employed dog walker, you must register as a sole trader with HM Revenue & Customs (HMRC). This allows you to pay the correct tax and National Insurance.

If you're planning to expand and hire staff, you may need to register as a limited company.

Getting the right insurance

Dog walking comes with risks – dogs can get injured, cause property damage or even bite someone while in your care.

Public liability insurance is essential, as it will protect you if something goes wrong. There are other types of cover you may also want to consider. (Read more in section 5.)

DBS check (criminal record check)

While the law doesn't make it compulsory, many pet owners prefer to hire dog walkers with a Disclosure and Barring Service (DBS) check, especially if you'll be entering their homes to collect pets. This can help show that your business is trustworthy and credible.

Pet first-aid training

Again, although not mandatory, it's highly recommended that you undertake some pet first-aid training before getting started.

Knowing how to handle emergencies such as choking, injuries or heatstroke can set you apart from competitors and give your clients peace of mind.

Necessary skills and experience

While you don't need any professional qualifications to become a dog walker, having relevant experience can make a big difference. Clients want to know that their pets are in safe hands.

• Dog handling skills: You should be comfortable walking several dogs at once, handling different breeds and managing behavioural issues.

• Basic training knowledge: Understanding simple commands and reinforcement techniques can help keep dogs under control.

• Good communication: You'll need to build strong relationships with clients and provide regular updates on their pets.

• Time management: Managing a number of different walks and appointments efficiently is key to running a successful business.

If you lack experience, consider volunteering at a local shelter or pet-sitting for friends and family before launching your business.

Essential equipment for dog walking

Investing in the right equipment will help keep both you and the dogs safe and comfortable. Here's a checklist of essentials:

• Leads and harnesses: Not all dogs will have their own, so having a few spares is useful. Some clients may also prefer that you use specific harnesses for safety.

• Poo bags: A must-have for responsible dog walking!

• Treats and water: Useful for training, recall and hydration, especially on long walks.

• First-aid kit: Basic pet first-aid supplies such as bandages, antiseptic wipes and tick removers.

• Reflective gear and lights: Important for visibility if you're walking dogs early in the morning or late in the evening.

• Transport considerations: If you're planning to transport dogs in your vehicle, you may need a dog guard, crate or seatbelt harness for safety.

3. How to start a dog walking business from home

Starting a dog walking business from home can be a cost-effective and flexible way to launch your services.

With hardly any overheads, you can focus on building your client base and refining how you operate.

But working from home does come with its own challenges, such as balancing work-life commitments and making sure you're running a professional business.

This section covers the key steps to running your dog walking business from home, from organising your schedule to managing interactions with clients.

Setting up a home-based business

Although you won't need a dedicated office, having an organised system in place will help you run your business efficiently. Consider the following:

Creating a professional image

Set aside a space at home for handling business-related tasks such as creating invoices, scheduling and marketing work.

Invest in a professional phone number or email address to separate your business communications from personal ones.

Keep detailed records of client bookings, payments and dog care instructions.

Handling client meetings from home

Decide whether you'll allow clients to visit your home for initial consultations or if you'll meet them where they live or at a neutral location.

Have a clear, professional process for onboarding new clients, including a questionnaire about their dog's temperament, medical history and walking preferences.

Managing bookings and scheduling

Use a digital booking system or mobile app to manage your schedule efficiently. Options include Acuity Scheduling, Google Calendar or PetSitter Plus.

Set realistic limits on the number of dogs you can walk each session and plan routes efficiently to avoid unnecessary travel time.

Balancing your work and home life

Running a business from home gives you flexibility, but it can also blur the lines between work and personal life. Here's how to maintain a healthy balance:

• Set working hours: Decide when you'll be available, so clients know when they can reach you. Avoid late-night messages and last-minute requests unless it's an emergency.

• Establish boundaries: If you live with family or housemates, make sure they understand your work commitments and need for a quiet workspace.

• Stay organised: Use business management software or a planner to track income, expenses and clients' details efficiently.

Managing your online presence and communication

Since you'll be operating from home, your online presence will be your main marketing tool. Here's how to make the most of it:

Creating a website and social media profiles

A professional website should include:

• your services and pricing

• a contact form for enquiries

• testimonials and reviews

• a blog or FAQ section answering common pet care questions

Set up social media accounts (such as Facebook, Instagram, Nextdoor) to engage with local pet owners.

Using local directories and pet platforms

List your business on UK-based pet service platforms such as Tailster and Rover.

Encourage satisfied clients to leave Google Reviews and recommendations on local Facebook groups.

Growing your business from home

Starting from home doesn't mean staying small forever. As your client base grows, consider doing the following:

• Expanding your services: Adding pet sitting, training or pet transport can increase your earnings.

• Partnering with local businesses: Collaborate with vet clinics, pet groomers and pet supply stores to cross-promote services.

• Hiring extra walkers: If demand increases, bringing on more staff can help you scale your business beyond a solo operation.

4. Creating a business plan for your dog walking business

A well-structured business plan is essential for setting clear goals, managing your finances and seeing success over the long term.

Whether you're starting small or planning to expand, a solid business plan will help you stay organised and make informed decisions.

This section covers how to define your services, set competitive prices and estimate your start-up and ongoing costs.

Defining your services

You can't start marketing your business without knowing what services you'll offer.

While dog walking is the core service, you may want to add extra options to attract more clients and increase your earnings.

Offering a mix of services can help you cater to different client needs and boost your income.

Standard dog walking services

• Solo walks: One-on-one walks for dogs that need individual attention (such as nervous dogs, reactive dogs or puppies).

• Group walks: Walking a number of dogs together (usually two to four) for socialisation and affordability.

Extra services to consider

• Puppy visits: Short visits for young puppies who aren't ready for full walks.

• Pet sitting: Looking after pets while their owners are away, either in their home or yours.

• Drop-in visits: Quick check-ins to feed, let out or play with dogs during the day.

• Pet taxi: Transporting pets to the vet or groomer.

Setting competitive prices

Pricing your services correctly is crucial if you're going to attract clients while keeping your business profitable.

What to consider when setting prices

• Local market rates: Research what other dog walkers in your area charge for similar services.

• Time and effort: Solo walks or longer sessions should cost more than quick visits or group walks.

• Travel costs: Consider fuel costs if you need to drive to different locations.

• Other services: Charge extra for evenings, weekends or last-minute bookings.

Typical UK dog walking rates (2025 estimates)

• Solo walk (30 minutes): £10 to £15

• Solo walk (one hour): £15 to £20

• Group walk (one hour): £10 to £15 per dog

• Puppy visit (20 to 30 minutes): £8 to £12

• Pet sitting (per night): £25 to £40

These rates can vary based on location, experience and demand. Offering discounts for regular clients or households with several dogs can also help attract long-term customers.

Estimating start-up and ongoing costs

Although starting a dog walking business has relatively low overheads, you'll still need to budget for those essential expenses.

Keeping track of expenses and setting realistic financial goals will help you manage your cash flow and make sure your business remains profitable.

Start-up costs (estimated)

• Business registration (self-employed): Free

• Insurance (public liability and pet cover): £50 to £200 per year

• DBS check (optional): £18 to £25

• Website set-up (domain and hosting): £50 to £150

• Marketing (flyers, ads, social media etc.): £50 to £200

• First-aid course for pets: £50 to £100

• Essential equipment (leads, harnesses, treats etc.): £50 to £150

Ongoing costs (estimated)

• Insurance renewal: £50 to £200 per year

• Fuel and travel expenses: Variable

• Marketing and website maintenance: £10 to £50 per month

• Professional memberships (optional): £50 to £100 per year

Creating a growth plan

Once you've established your services and pricing, think about how you'll grow your business.

• Setting business goals: Define short-term and long-term objectives (for example, securing your first 10 clients, increasing earnings, expanding services).

• Building customer loyalty: Offer referral discounts or loyalty schemes to encourage people to book you again.

• Scaling up your business: If demand increases, consider hiring other walkers or investing in pet transport so you can widen the services you offer.

VIDEO: How to write a business plan and why you need one

Marketer Sophie Eglin explains which key elements you should include in your business plan, and shares practical tips for developing a plan that works for your unique needs:

5. Legal and financial considerations

Starting a dog walking business in the UK means registering via the proper channels and managing your finances in line with the law.

Making sure you're a fully legal business from the outset will protect you and help build trust with clients.

This section covers how to register your business, manage taxes, secure the right insurance and set up contracts to protect yourself and your clients.

Registering as self-employed with HMRC

If you're planning to run your dog walking business as a sole trader, you must register as self-employed with HM Revenue & Customs (HMRC). This allows you to:

• pay income tax and National Insurance on your earnings

• submit a yearly Self Assessment tax return

• claim allowable business expenses to reduce the amount of income on which you pay tax

How to register with HMRC

1. Go to the HMRC website and register as self-employed.

2. You'll receive a unique taxpayer reference (UTR) number.

3. Keep track of your income and expenses for tax purposes.

If you plan to expand your business and hire employees, you may want to register as a limited company instead.

This removes any personal liability for the business's debts but does mean filing additional paperwork.

Understanding tax obligations and record-keeping

As a self-employed dog walker, you'll need to pay income tax and National Insurance on the money your earn. Here's what you need to know:

Self-employed tax rates (2025–2026)

• Income under £12,570: No income tax (personal allowance)

• £12,571 to £50,270: 20% basic rate tax

• Over £50,271: 40% higher rate tax

You'll also need to pay Class 2 and Class 4 National Insurance contributions, which are:

• Class 2: £3.45 per week (if profits exceed £6,725)

• Class 4: 9% on profits between £12,570 and £50,270

Keeping financial records

• Use accounting software to track your income and expenses.

• Keep all receipts for business expenses (such as fuel, insurance and marketing costs).

• Set aside a portion of earnings for tax payments (typically 20% to 30% of income).

Getting the right insurance

Insurance is crucial to protect your business from unexpected risks. Here are the key types you may need:

Essential dog walking insurance

• Public liability insurance: Covers you if a dog in your care injures someone or damages property. (Cover of £1 million to £5 million is recommended.)

• Care, custody and control insurance: Covers vet fees if a pet is injured while under your supervision.

• Professional indemnity insurance: Protects against claims of negligence or mistakes in your service.

• Personal accident insurance: Covers you if you get injured while walking dogs.

You can find specialist pet business insurance through providers like Pet Business Insurance, Protectivity and Cliverton.

Creating contracts and client agreements

Having a written agreement with clients helps avoid misunderstandings and protects both parties. A dog walking contract should include the following:

• Details of the dog and owner: Pet's name, breed, age, medical conditions, emergency contacts.

• Service agreement: How often you'll walk and for how long, group or solo walks, cancellation policy.

• Liability waiver: Owner's acknowledgment of the risks involved in dog walking.

• Payment terms: Your rates, how you'll invoice the client, late payment policies.

• Veterinary release form: Permission to seek veterinary care if there's an emergency.

Using digital contracts and e-signatures (via DocuSign, for example) can make the process more professional and convenient for clients.

Opening a business bank account

Having a separate business bank account makes it easier to track income and expenses. Benefits include:

• clear financial records for tax purposes

• professionalism when handling client payments

• easier access to business loans or credit

Many UK banks offer free business accounts for start-ups.

6. Building a client base: Marketing and branding

Now your dog walking business is legally set up, the next step is attracting clients and building a loyal customer base.

The pet care industry is competitive, so a strong marketing strategy will help you stand out and establish trust with potential clients.

This section covers branding, online presence, local advertising and ways to retain customers.

Choosing a business name and branding

A memorable and professional business name can make a big difference in attracting clients. Consider the following when naming your business:

• Keep it simple and easy to remember.

• Make it relevant to dog walking and pet care.

• If you plan to create a website (see below), check that your chosen domain name is available.

• Avoid names that are too similar to existing businesses in your area.

Once you have a name, create a consistent brand identity with:

• a professional logo (use platforms like Canva or Adobe Express)

• branded materials (business cards, flyers, uniforms or car decals)

• a friendly and professional tone in all communications

Creating a website and social media presence

A strong online presence is crucial for finding clients, as most pet owners search for local services online.

Building a website

A website makes your business look professional and gives potential clients all the key information they need. Here's what your website should include:

• Homepage: Brief introduction and call-to-action (for example, "Book a free meet & greet").

• Services and pricing: Clear details about what you're offering.

• "About me" page: A friendly introduction about you and your experience with dogs.

• "Contact me" page: Email, phone number and a simple booking form.

• Client testimonials: Positive reviews from happy customers.

• Blog (optional): Pet care tips, for example, to boost SEO and attract more visitors.

Use website builders like Wix, Squarespace or WordPress to create an affordable, easy-to-manage site.

Social media marketing

Platforms like Facebook, Instagram and Nextdoor are great for reaching local pet owners.

• Instagram: Share photos of happy dogs, behind-the-scenes content and client reviews.

• Facebook: Join local pet owner groups and post updates on availability.

• Nextdoor: Engage with nearby residents who might need dog walking services.

Best ways to find clients locally

While an online presence is important, local marketing is equally effective. Here's how to find your first clients near you:

• Word of mouth and referrals: Ask family, friends and neighbours to spread the word.

• Flyers and business cards: Distribute them at vet clinics, pet shops, cafés and community boards.

• Local events and markets: Attend dog shows, community fairs or pet adoption events to network with pet owners.

• Partner with pet businesses: Build relationships with dog groomers, trainers and pet shops who can refer clients.

Using online directories and pet service platforms

Many pet owners search for dog walkers on specialist platforms where they can compare services and read reviews.

• Rover: A popular dog walking and pet sitting marketplace.

• Tailster: Connects dog walkers with pet owners looking for services.

• Google Business Profile: Helps you appear in local Google searches (for example, "dog walker near me").

Creating profiles on these platforms can help you attract more clients in your area.

Why client reviews and testimonials are so important

Positive reviews build trust and spread the word to prospective new customers. Encourage satisfied clients to leave reviews on:

• Google Reviews – boosts local search rankings

• your Facebook page – provides social proof

• your website – showcases happy clients

You can ask for feedback after a few successful walks, or offer a small discount for clients who refer new customers.

VIDEO: How to create a brand name that stands out

Brand identity designer Ben Stanbury guides you through practical exercises and proven approaches to help you create a brand name that is memorable and distinctive:

7. Managing and growing your dog walking business

Once you have a steady flow of clients, the next step is running your business efficiently and planning for growth.

Managing several walks at a time, handling different dog temperaments and expanding your services all require organisation and strategy.

This section covers scheduling, dealing with challenges and scaling up your dog walking business to make it more profitable and sustainable.

Scheduling and booking systems

Managing a number of different clients and appointments can get complicated without a structured booking system. Here's how to stay organised:

• Use scheduling apps: Tools like Timely, Acuity Scheduling or Google Calendar help you keep track of daily walks.

• Automate bookings: Allow clients to book online via your website or social media.

• Set route plans: Group walks efficiently by location to cut travel time.

• Use reminders: Send automated reminders to clients for scheduled walks and payments.

Having a clear system lessens the need for people to cancel and ensures you make the most of your time.

Handling different dog temperaments

Each dog has a unique personality, so managing different temperaments is key to keeping walks smooth and stress-free. Here are some tips:

• Know each dog's behaviour: Assess every dog's temperament before allowing them into group walks.

• Group dogs wisely: Match dogs by energy levels and sociability.

• Use proper equipment: Harnesses, leads and safety gear prevent dogs pulling or escaping.

• Have emergency procedures: Carry a pet first aid kit and be ready to handle injuries or altercations.

If a dog is particularly difficult, discuss other solutions with the owner, such as taking them on solo walks or arranging extra training.

Expanding your services to increase your income

As your business grows, consider adding extra services to increase revenue and attract more clients.

• Pet sitting: In-home care for dogs while owners are away.

• Dog training: Basic obedience training alongside walks.

• Pet taxi service: Transporting dogs to the vet or groomer.

• Weekend and evening walks: Charge a premium for off-peak hours.

Offering as many different as you can makes your business more competitive and boosts the likelihood of clients staying with you long term.

Hiring staff and scaling your business

If demand exceeds the amount of time you have available, it may be time to hire other walkers or expand into a team-based business.

• Hiring additional walkers: Look for reliable, experienced and insured individuals who can assist with walks.

• Creating business policies: Establish clear guidelines for client communication, safety and service standards.

• Registering as a limited company: If you grow beyond a solo business, consider registering as a limited company as there are certain benefits when it comes to tax and personal liability.

Growing your team allows you to take on more clients while maintaining a good work-life balance.

VIDEO: Effective strategies for growing your small business

How, by understanding your market, providing excellent customer service and embracing digital opportunities, you can achieve sustainable growth:

8. Overcoming common challenges

Running a dog walking business comes with its own set of challenges.

From unpredictable weather to handling difficult clients and managing emergencies, being prepared can make all the difference.

This section covers the most common issues that dog walkers face and suggests ways you can overcome them.

Managing unpredictable weather and seasonal fluctuations

You'll already know that the UK's weather can be unpredictable, which makes dog walking challenging in extreme conditions.

Here's how to prepare for whatever comes your way:

• Rain and mud: Wear waterproof clothing and use dog-drying towels for wet walks.

• Hot weather: Walk dogs early in the morning or late in the evening to avoid heatstroke. Carry water and steer clear of hot pavements.

• Cold and snow: Use reflective gear, protect dogs' paws with balm and shorten walks if you have to.

• Solution: It's good practice to have a weather policy in place and inform clients about alternative arrangements when conditions are extreme.

Dealing with difficult clients

Some clients may have unrealistic expectations or cancel on you last-minute, which can affect both your schedule and your income.

• Late payments: Set clear payment terms and use invoicing software like PayPal or Stripe to set automated reminders.

• Unrealistic demands: Be upfront about what services you do and don't offer.

• Last-minute cancellations: Have a cancellation policy (such as asking for 24 hours' notice or applying a partial charge).

• Solution: Having a clear contract and being professional with your communication can prevent misunderstandings and ensure your business runs smoothly.

Handling emergencies and unexpected situations

Emergencies can happen while walking dogs, so it's vital to be prepared.

• Dog injury: Carry a pet first-aid kit and know basic pet first-aid. Always have the owner's vet details on hand.

• Dog fight: Stay calm, avoid intervening physically and use a loud noise or water spray to separate the animals.

• Lost dog: Use GPS tags (if the owner provides them) and make sure dogs wear ID tags at all times.

• Solution: Have a written emergency procedure and discuss with clients what you'll do if an incident occurs.

Staying motivated and avoiding burnout

Running a dog walking business is rewarding, but it can also be physically demanding and time-consuming. Avoid burnout with these tips:

• Set realistic working hours: Avoid overbooking yourself with too many clients per day.

• Take breaks: Schedule downtime between walks to rest and recharge.

• Invest in self-care: Keep physically active and maintain a healthy diet to sustain your energy levels.

• Stay connected with other dog walkers: Join pet business networks or Facebook groups for support and advice.

• Solution: Schedule days off, set clear working hours, and regularly assess your workload to maintain a healthy work-life balance.

Keeping your business sustainable for the long term

To make sure your business can operate well into the future, focus on the following:

• Continuing education: Stay updated on dog behaviour, first aid and industry trends.

• Building client relationships: Offer loyalty discounts and personalised services.

• Adapting to changes in the market: Be flexible in expanding your services (for example, by providing pet sitting or training).

By staying consistent, professional and adaptable, you can build a business that thrives for years to come.

Final thoughts

Starting a dog walking business in the UK can be a rewarding and profitable venture if you plan carefully and stay organised. By following this guide, you now have the tools to:

• set up legally and financially

• find and retain clients

• manage operations efficiently

• handle challenges and grow sustainably

Whether you're starting a small solo business or planning to expand into a larger operation, success comes down to being passionate, reliable and professional.

Now it's time to take action – register your business, start marketing and take the first steps toward a fulfilling career working with dogs!

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