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WEBINAR

Improving your content strategy with AI


Posted: Wed 12th Feb 2025

In this Q&A for Enterprise Nation's Tech Hub programme, Giorgia Guazzarotti and Monica Daswani explain how using simple AI tools can improve your content marketing.

  • Giorgia covers content strategy, helping you align your business goals and engage your audience with the right platforms and content.

    She explores AI tools for creating content and demonstrates how a content calendar can help you stay organised and consistent.

  • Monica looks at current challenges and successes when it comes to marketing strategy, and demonstrates how AI can support them.

    She also lays out a framework for integrating AI into your processes and highlights the ethics of using AI in marketing.

Topics covered in this session

  • How AI can help support your marketing strategy

  • AI tools currently available for creating marketing content

  • A framework for how to build AI into your existing marketing processes and methods

 

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