Struggling with your brand identity? Join us for a beginners' workshop with Adobe Express ambassador Lucy Werner.

Branding basics and how to stand out from competitors

Webinar

Are you struggling with your brand identity? Watch this beginners' workshop with Adobe Express ambassador 

Adobe Express is a quick and easy app for creating marketing and business content. Choose from thousands of templates and start making logos, social posts, printed materials and more.

Lucy is a global Adobe Express ambassador and the writer behind the Top 50 business newsletter 

With over 20 years of communications experience, she's taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School and the University of Arts London.

Enterprise Nation's PR adviser of the year

 and has been featured in the Alt Marketing Power 100, The Dots Rising Stars and

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

 to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Branding basics How to stand out in a competitive market

Lunch and Learn: Branding basics and how to stand out from competitors

Struggling with your brand identity? Learn how to build a brand that will stand out in the most competitive of markets.

Caroline Kay is a start-up growth strategist who helps ambitious founders master the psychology of influence, enabling them to become impossible to ignore and negotiate powerfully for exactly what they want.&nbsp;
With a proven track record of transforming entrepreneurs into confident leaders, Caroline instils high-performance habits that unlock full potential, amplify impact, and cultivates exciting opportunities. Through her expert guidance, founders gain the mental tools and strategies to lead with unwavering confidence and achieve breakthrough results
Caroline holds a Master of Arts from Loughborough University with a Distinction in Practice, Research &amp; Entrepreneurial Skills and a Gold Standard Certificate of Teaching from Cambridge.
A former business development director and award-winning marketeer for global agencies, she’s delivered record levels of sales for the world’s best loved brands including Warner Bros, Diageo, L’Oréal, and Vodafone.
Caroline has coached and trained over 100+ leaders and facilitated training for teams and organisations. Many of her clients reflect top-tier firms, such as Unilever, The London Stock Exchange, Channel 4 Television, all of whom have placed their professional trust in her to become a go-to expert and reach the next level of success.&nbsp;
Caroline is passionate about peak performance and sustained wellbeing. In her keynotes she teaches the critical tipping point that elevates world class organisations and high-performance people above everyone else - she calls it The Vincita Effect™. Through her talks, Caroline entertains, inspires and challenges people to fully show up every day and make a positive difference at work and in life.
Find out more on Caroline&apos;s <a href=&apos;https://carolinekay.co/brain-gym/&apos; target=&apos;_self&apos;>website</a> or listen to her <a href=&apos;https://open.spotify.com/show/5L55nWe4cC9saxrEI4NNVw&apos; target=&apos;_self&apos;>podcast</a>, Snippets of Genius.
Ready to jump in? <a href=&apos;https://tidycal.com/carolinekayco/brain-gym&apos; target=&apos;_self&apos;>Book a discovery call</a> today.

Start-up Growth Strategist

Strategies for building credibility and trust

Practical ways you can build trust and credibility and position yourself as the go-to expert in your field.

Hi there, 
I&apos;m Ryan and I am a Community Manager at Enterprise Nation!
Please feel free to get in touch if you have any questions.

Community Manager

Data analysis for small business

This group is for those wanting to become a more data-driven business, or those already utilising their data for decisions.

Digital growth and marketing support for small businesses

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Boost your business with digital marketing support.
</div>

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ensuring they have the right processes, positioning, and strategies in place to thrive.
I’m the founder and CEO of Sophera Marketing, (www.sopheramarketing.co.uk) where I work with businesses in a hands-on, practical way to drive real results. My expertise spans across industries, with a strong focus on payments, employee benefits, and financial education.
Beyond consulting, I teach marketing at The Cambridge School of Marketing and am a seasoned board advisor to SMEs.&nbsp;
<h3>My Approach</h3>
I believe in marketing that delivers real impact, not just vanity metrics. Too often, businesses chase brand awareness without a clear path to profitability. My approach is different: I focus on practical, measurable strategies that drive revenue, customer retention, and market positioning. I help businesses:
<ul>
<li>Clarify their positioning – ensuring they stand out in a crowded marketplace.</li>
<li>Develop strategic marketing plans – aligning marketing with business objectives.</li>
<li>Implement effective campaigns – balancing digital, content, and traditional marketing.</li>
<li>Refine pricing and product strategy – ensuring the offer matches market demand.</li>
<li>Build internal marketing capability – so they’re not reliant on external consultants forever.</li>
</ul>
I want my clients to succeed long-term, which is why my goal is to make myself redundant within two years. I help businesses grow up, setting up proper processes, structures, and teams so they can continue scaling without constant external support.
<h3>Why People Hire Me</h3>
Hiring me means getting an expert who is strategic but also hands-on. I don’t just advise; I implement. My clients appreciate my ability to cut through complexity and focus on what truly moves the needle. Here’s why businesses choose to work with me:
<ol>
<li>Deep Marketing Expertise – With two decades of experience, I’ve seen what works and what doesn’t across multiple industries.</li>
<li>Clear, No-Nonsense Communication – I avoid jargon and corporate fluff, focusing on clear, actionable insights.</li>
<li>Results-Driven Approach – I ensure marketing efforts align with commercial goals, delivering tangible ROI.</li>
<li>Cross-Industry Knowledge – From fintech and payments to employee benefits and beyond, I bring broad expertise to the table.</li>
<li>Proven Leadership – As a fractional CMO and board advisor, I help companies professionalise their marketing and build high-performing teams.</li>
<li>Ethical and Transparent – I believe in honest advice, fair pricing, and delivering real value to clients.</li>
</ol>
<h3>Key Projects and Achievements</h3>
<ul>
<li>Rebranding Suresite to Attenda – Leading the transformation of a well-established payments business to serve the fuel, unattended, and franchise sectors.</li>
<li>Building Money Guided – Launching an AI-driven financial education platform that’s now a partner of Benefex and Ben, making financial wellbeing more accessible.</li>
<li>Driving Growth for SMEs – Helping small and medium-sized businesses establish their marketing foundations, grow revenue, and scale efficiently.</li>
<li>High-Impact Thought Leadership – Regularly publishing articles on LinkedIn and in the trade press about AI in HR, financial wellbeing, and the role of marketing in business growth.</li>
</ul>
<h3>Who I Work With</h3>
I work best with businesses that are in the ‘grow up’ stage—those that have found product-market fit but now need structured, strategic marketing to scale. My clients range from fintech startups to established businesses looking to refine their positioning and approach. Whether it’s a short-term project or a longer-term engagement, I help companies professionalise their marketing without the overhead of a full-time CMO.
<h3>How We Can Work Together</h3>
If you’re looking for a marketing expert who will bring clarity, structure, and results, I’d love to chat. Whether you need a fractional CMO, a strategic consultant, or a short-term project lead, I can help you get your marketing right—so your business grows profitably and sustainably.
Let’s make marketing work for you. Get in touch to explore how we can collaborate.

Fractional CMO

Richard Levy

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ens

Branding basics and how to stand out from competitors

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