Branding your sustainable business

Looking to create a brand that reflects your sustainability values and attracts eco-conscious audiences?

In this session, Teresa Ferreira guides you through building a sustainable brand from the ground up, helping you align your brand identity with your environmental principles. Learn how to effectively communicate your green initiatives to build trust and loyalty with customers and investors alike.

Topics covered in this session:

• Define your brand’s purpose and values: How to align your business mission with sustainability goals

• Communicate with intention: Learn the art of messaging that resonates with eco-conscious audiences

• Build a lasting connection: Tips for fostering trust with customers and investors

Teresa is a brand consultant and creative director elevating brands in the sustainability and positive impact space.

With 16 years of experience, she’s worked across a wide variety of industries, including media, health, travel and luxury. Her last corporate role was head of design in the Financial Times’ brand team, for the last seven years, overseeing work that spanned editorial, product, marketing and commercial areas.

Relevant resources

• How an ESG policy can help your small business thrive

• Small business sustainability: The benefits of going net zero

• How to be sustainable in the food and drink sector [FREE GUIDE]

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