Lunch and Learn: How to communicate effectively with your customers
Posted: Fri 31st May 2024
Ever wondered what makes your customers tick and how to connect with them on a deeper level?
We hear you! In this Lunch and Learn, Phillip Adcock unlocks the power of behavioural science to transform your business with psychology-based insights. He explains how your customers think and make decisions so that you can engage with them more effectively.
Phillip has spent 25 years analysing shoppers and consumers in 27 countries. Having worked for 75% of the leading brands in the UK, he has helped deliver more than £2 billion in sales uplifts. He has appeared on TV as a shopper and consumer expert with Rip Off Britain, Panorama, Dispatches and ITV Tonight.
Key takeaways from this session:
Develop a deeper understanding of how customers behave and deliver marketing initiatives that speak directly to them
Improve your understanding of the various factors that drive people's purchase decisions
Understand the psychological factors that influence behaviour and persuade more customers to take the desired action
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