Lunch and Learn: How to create strategic digital campaigns

In this Lunch and Learn, social media manager, Therese Kelly-Dodds, provides an overview of the different types of digital campaigns, including content marketing, social media marketing, paid advertising and CRM. She explains how to take advantage of platforms like TikTok and Instagram, harness the power of user-generated content and use the unique features of various social media platforms to market your business.

Founder of Social Simplified NI, Therese is a passionate social media mentor and content creator with a BA in Business Management and a Level 4 in Digital Marketing. Her journey has taken her from the world of TV and radio to the dynamic realm of social media, where she thrives on helping business owners and social media newbies confidently navigate the digital landscape.

Topics covered in this session:

• How to generate brand awareness by leveraging popular social media platforms

• The power of user-generated content and how to encourage your customers to share their experiences with your products or services

• Valuable insight into platform-specific features

This webinar is part of a series for business.connected. Check out the other events

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.