Yetty Williams dives into how to create digital media marketing campaigns on a budget while integrating AI to enhance your efforts.

Digital marketing campaigns on a budget

Webinar

As we go into the end of the year and plan for 2025, this is a perfect time to revisit your digital marketing strategy. With the right approach and mix of tools and tactics, small and medium-sized businesses can achieve great results while optimising their digital marketing strategy.

 dives into how to create digital media marketing campaigns on a budget while integrating AI to enhance your efforts.

Yetty is a social entrepreneur and digital business coach. She has been a business mentor to several SMEs and has planned and executed digital marketing campaigns for several brands in emerging economies and globally.

As a start-up founder of two companies, she has successfully grown her audience across social media to over 150,000 and coached clients to create a digital media marketing strategy to grow and scale.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

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Lunch and Learn Digital marketing campaigns on a budget

Lunch and Learn: Digital marketing campaigns on a budget

Learn how to harness AI for efficiency and use cost-effective tools as you plan for 2025.

Louise is a two time award winning marketing and communications specialist with over 20 years’ experience.&nbsp;
She has developed her expertise working with great brands such as BBC, Superdrug, HSBC, Nationwide Building Society, Prince’s Trust.&nbsp;
Louise is on a mission to encourage businesses to promote who they are and what they do using marketing, communications and public relations tools and techniques.
<a href=&apos;https://soundbitemedia.us10.list-manage.com/subscribe?u=f13a354b1fdbc32146300c555&id=564abdc005 &apos; target=&apos;_self&apos;>Subscribe to her newsletter for the best business marketing and communication tips</a>
In her pursuit to upskill and empower others, Louise launched <a href=&apos;https://soundbitemedia.co.uk/toolkits/&apos; target=&apos;_self&apos;>14 different downloadable PR and marketing toolkit resources.</a>
From working in call centres and with penguins (not at the same time), arranging for a 104 year to be arrested (for fun) and being a firefighter for a day - she’s done it all and she’s not finished yet…
<ul>
<li>Read about her work and ways she support you via the <a href=&apos;https://soundbitemedia.co.uk/&apos; target=&apos;_self&apos;>Soundbite Media website </a></li>
<li>Read Louise’s blog <a href=&apos;https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384&apos; target=&apos;_self&apos;>‘self-employed stories’</a> on LinkedIn for honest and insighful perspective on being your own boss!</li>
</ul>

Marketing communications specialist

Paid vs free marketing: Which is best for your business?

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Expert Cybersecurity Consultant
With extensive experience in cybersecurity, I specialise in providing comprehensive solutions to safeguard businesses against digital threats. My expertise spans consulting, training, incident response, penetration testing, and compliance management.
Expertise Areas:
Cybersecurity Consulting:
<ul>
<li>Risk Assessments: Identify vulnerabilities and assess potential risks to create tailored security strategies.</li>
<li>Security Architecture: Designing robust and secure IT infrastructures to protect against cyber threats.</li>
</ul>
Incident Response and Management:
<ul>
<li>Preparation: Developing incident response plans and conducting tabletop exercises.</li>
<li>Response: Leading efforts to contain and mitigate security breaches.</li>
</ul>
Compliance and Regulatory Guidance:
<ul>
<li>Regulatory Standards: Ensuring adherence to GDPR, HIPAA, and PCI-DSS regulations.</li>
<li>Compliance Management: Implementing and managing programs to meet regulatory requirements.</li>
</ul>
Training and Awareness Programs:
<ul>
<li>Employee Training: Conducting awareness training on best practices.</li>
<li>Phishing Simulations: Running simulated attacks to improve vigilance and response.</li>
</ul>
Security Solutions Implementation:
<ul>
<li>Managed Detection and Response (MDR): Deploying and managing advanced threat detection and response solutions.</li>
<li>Vulnerability Management: Continuous monitoring and remediation of security vulnerabilities.</li>
<li>Penetration Testing: Simulating attacks to identify and address weaknesses before exploitation.</li>
</ul>
Cybersecurity Insurance:
<ul>
<li>Risk Transfer: Assisting businesses in obtaining insurance to mitigate financial impacts from breaches.</li>
<li>Policy Guidance: Advising on best practices and requirements to qualify for and maintain coverage.</li>
</ul>
Why Connect with Me? As a dedicated cybersecurity professional with strong partners, I empower businesses with the knowledge and tools to protect their digital assets. I believe in a proactive approach to cybersecurity, focusing on prevention, education, and swift response to incidents. Together, we can create a secure environment for your business to thrive in the digital age.
Feel free to contact me to discuss how we can enhance your cybersecurity posture and protect your business from evolving threats.

Cybersecurity solutions and consulting network

This group is for cybersecurity professionals and businesses focused on protecting digital assets.

Digital marketing (online marketing)

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This service is for small businesses looking to enhance their digital presence and marketing strategies.
</div>

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of diverse knowledge and understanding.
This entrepreneurial experience also allowed to gain insights of the innovation value chain and operational requirements of building / scaling ventures, for product market fit. The critical component of fundraising through various mechanisms, is an area that I understand well, having bootstrapped businesses and then raised circa 3m Euros across angel, Venture Capital and the European Development Fund (EDF).
The full spectrum of the fund-raising process was arguably the most challenging aspect of venture building for a multitude of reasons and it was a definite grind to get it done. Learning to dealing with brutal reality was a crucial part of success and helped test / fortify my resilience and growth mindset.
The last venture Zveetz had a regenerative aspect with a mission to make a dent against sugar pollution and its consequences to people and planet. Working cross functionally with a stellar team of individuals including food and behavioural scientists to deliver an impactful value proposition was highly rewarding. The business model was multifaceted with transactional, subscription and asymmetrical revenue streams. We were able to move the needle on sugar reduction and enabled people to be more sugar smart, thereby hitting multiple impact and revenue KPI’s.
Previously to that, I had the privilege of deep diving into the world of AI, machine learning &amp; ontologies to build a recommendation engine SaaS for the e-commerce sector, although there were multiple future use cases for the technology. This immersion and venture was very challenging for multiple reasons but ultimately the outcomes were net positive, so the juice was worth the squeeze.
hankfully, I have been able to transition into the role of an Innovation Director and apply skills / experience to provide consultation across the Oxford Innovation ecosystem to various stakeholders.&nbsp;
<ul>
<li>Performed 96 one to one business support sessions and workshops for students, faculty, startup and SMEs teams.</li>
<li>Consulting with the KTP (Knowledge Transfer Partnerships) department to revamping program offering and positioning to meet desired Research Excellence Framework (REF 29) standards.</li>
<li>Supporting faculty members across the UnIversity’s different schools, on commercialisation of their research and various potential fund-raising strategies.</li>
<li>Working with the AI Research group within the University to develop their strategic roadmap.</li>
<li>Supporting the establishment of “Managementfest”, a student led innovation &amp; entrepreneurship conference and accelerator programme at BNU.</li>
<li>Regularly meeting with the university leadership committee to report all innovation initiatives and results.</li>
<li>Leading Oxford Innovation AI working group with a remit to i) develop a wholistic adoption strategy for competitive advantage. ii) Steering AI integration and operationalisation across the org, towards ISO42001 (trustworthy) compliance.</li>
</ul>

Innovation Director

Vishal Kawatra

Serial entrepreneur and innovation director across multiple verticals, with a technology and sector agnostic approach to consulting. Currently consulting to various ventures ie Medtech, CPG, FMCG, Fintech, Adtech, HeathTech etc

Having been deeply immersed in the Startup / SME EcoSystem for approximately 25 years, in 2 distinct sectors and countries with various business models. Providing both product / services for b2b and b2b segments has allowed me to gain a solid amount of d

Digital marketing campaigns on a budget

Topics covered in this session:

About Enterprise Nation

About Constant Contact

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