Learn how a brand story with impact can help you build a loyal community, and explore communications tactics that turn marketing from a chore into a joy.

How impactful brand storytelling can electrify your audience

Webinar

 explores the importance of storytelling and building a strong narrative for your business, as well as examples of how this is done well in practice.

Discover a practical framework to communicate your brand story with impact and get it in front of the right audiences. 

Sophie is an award-winning NCTJ-qualified journalist and brand strategist. Taking a story-first approach to brand communications, she has grown multi-million dollar organisations by keeping them at the front of industry conversations.

Sophie is passionate about the potential for businesses to drive cultural and systemic change and is a non-exec director of the 

Organisation for Responsible Businesses (ORB)

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 to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Lunch and Learn: How impactful brand storytelling can electrify your audience

https://www.enterprisenation.com/learn-something/lunch-and-learn-electrify-your-audience-with-impactful-brand-storytelling/

In this Lunch and Learn, Sophie Turton shares a practical framework to communicate your brand story with impact and get it in front of the right audiences.

Lunch and Learn: Electrify your audience with impactful brand storytelling

Learn a practical framework to communicate your brand story with impact and get it in front of the right audiences. 

I am a transformative work and life coach/mentor empowering businesses and individuals.
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With over 25 years in the fashion import/export trade, I offer strategic insights from startup to exit and all the in between stages. . I support personal and professional development, discovering and uncovering new opportunities and insights and promoting a healthier work-life balance. My mission:i to assist you in achieving the confidence and skill to step up into your true power so you can pass on the baton to the next generation.
Having run my own business I fully understand the trials and tribulations: the how, why, what, when, where, steps one needs to progress, develop, grow, initiate, consolidate and continue to move forward for the enrichment of yourself and your chosen career.
Through the skills and difficulties I have experienced I am able to see more clearly how to assist others in achieving their own desires and amibitions by listening to their needs and asking pertinent questions to help them find the answers.

If you feel coaching is more the intervention you need I am here to help you reach a more open mind and reframe old habits which can prevent one from being in the &apos;now&apos; to achieve the future.

If you feel mentoring is more the intervention you need I am here to help you through my own rich experiences and share them with you to help you feel more confident and gan insights into what you are fully capable of.

Furthermore, my style of working is a mix of coaching and mentoring as I am aware that each person being unique, needs a unique approach to their outcomes.

I look forward to connecting with you when you are ready.

Coaching and Mentoring for business and beyond

The difference between a mission and a vision statement

Learn the difference between a mission statement and a vision statement and how they can help your business grow.

Natalie is a performance marketing consultant, with extensive experience in the D2C &amp; subscription space. Most recently she worked as Head of Performance Marketing for Tails.com, joining the start up at an early stage and being part of the team that drove 5x revenue growth. Her experience includes launching and scaling across a range of marketing channels (digital &amp; offline) &amp; countries, leading on site conversion projects and using CRM to increase customer retention.
In addition to her in house experience she has a search agency grounding, and an entrepreneurial spirit which saw her launch an award nominated blog and led to her writing for Timeout &amp; GroupOn.
Natalie is also a mum of 2 mum and yoga teacher, so she understands the small business owner’s challenge of having to wear many hats.
If you want to work with Natalie to increase your customer growth and create content that converts, get in touch now.

Marketing Consultant

Marketing for D2C start-ups

Insights shared by marketing experts with extensive experience in scaling start-ups in the D2C subscription space.

I’m a business strategist, coach, and founder of Market &amp; Me. I help business owners ditch the guesswork, take control, and grow with clarity - without working 24/7 or second-guessing every decision.
With 20+ years in retail, hospitality, and leisure, I’ve worked with startups, independents, and SMEs, leading on operations, marketing, and performance strategy. I’ve also helped shape some of London’s biggest commercial spaces - including Westfield Shopping Centres and TfL’s 2,500-property estate - so I know what makes a business work from both sides.
I’ve been where you are. I’ve seen what works (and what’s a complete waste of time). Now, I help founders cut through the noise, take smarter action, and actually enjoy running their business again.
<h3>How I Can Help</h3>
?? Get clear on what actually moves the needle – No more wasted time on things that don’t work. ?? Make more sales, without feeling pushy - Because good business isn’t about hard selling, it’s about connection. ?? Stand out in a crowded market - Nail your messaging, marketing, and brand positioning. ?? Scale without losing yourself in the process - Smart, strategic growth that works for you. ?? Take action with confidence - No more “should I/shouldn’t I?” spirals. You’ll know exactly what to do next.
No jargon. No “one-size-fits-all” BS. Just practical, real-world strategies to help you make big moves in your business - on your terms.

Small Business Coach and Retail Specialist

Coaching and mentorship for start-ups

Launch your business with clarity, confidence and support so you can build strong foundations.
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</ul>

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ensuring they have the right processes, positioning, and strategies in place to thrive.
I’m the founder and CEO of Sophera Marketing, (www.sopheramarketing.co.uk) where I work with businesses in a hands-on, practical way to drive real results. My expertise spans across industries, with a strong focus on payments, employee benefits, and financial education.
Beyond consulting, I teach marketing at The Cambridge School of Marketing and am a seasoned board advisor to SMEs.&nbsp;
<h3>My Approach</h3>
I believe in marketing that delivers real impact, not just vanity metrics. Too often, businesses chase brand awareness without a clear path to profitability. My approach is different: I focus on practical, measurable strategies that drive revenue, customer retention, and market positioning. I help businesses:
<ul>
<li>Clarify their positioning – ensuring they stand out in a crowded marketplace.</li>
<li>Develop strategic marketing plans – aligning marketing with business objectives.</li>
<li>Implement effective campaigns – balancing digital, content, and traditional marketing.</li>
<li>Refine pricing and product strategy – ensuring the offer matches market demand.</li>
<li>Build internal marketing capability – so they’re not reliant on external consultants forever.</li>
</ul>
I want my clients to succeed long-term, which is why my goal is to make myself redundant within two years. I help businesses grow up, setting up proper processes, structures, and teams so they can continue scaling without constant external support.
<h3>Why People Hire Me</h3>
Hiring me means getting an expert who is strategic but also hands-on. I don’t just advise; I implement. My clients appreciate my ability to cut through complexity and focus on what truly moves the needle. Here’s why businesses choose to work with me:
<ol>
<li>Deep Marketing Expertise – With two decades of experience, I’ve seen what works and what doesn’t across multiple industries.</li>
<li>Clear, No-Nonsense Communication – I avoid jargon and corporate fluff, focusing on clear, actionable insights.</li>
<li>Results-Driven Approach – I ensure marketing efforts align with commercial goals, delivering tangible ROI.</li>
<li>Cross-Industry Knowledge – From fintech and payments to employee benefits and beyond, I bring broad expertise to the table.</li>
<li>Proven Leadership – As a fractional CMO and board advisor, I help companies professionalise their marketing and build high-performing teams.</li>
<li>Ethical and Transparent – I believe in honest advice, fair pricing, and delivering real value to clients.</li>
</ol>
<h3>Key Projects and Achievements</h3>
<ul>
<li>Rebranding Suresite to Attenda – Leading the transformation of a well-established payments business to serve the fuel, unattended, and franchise sectors.</li>
<li>Building Money Guided – Launching an AI-driven financial education platform that’s now a partner of Benefex and Ben, making financial wellbeing more accessible.</li>
<li>Driving Growth for SMEs – Helping small and medium-sized businesses establish their marketing foundations, grow revenue, and scale efficiently.</li>
<li>High-Impact Thought Leadership – Regularly publishing articles on LinkedIn and in the trade press about AI in HR, financial wellbeing, and the role of marketing in business growth.</li>
</ul>
<h3>Who I Work With</h3>
I work best with businesses that are in the ‘grow up’ stage—those that have found product-market fit but now need structured, strategic marketing to scale. My clients range from fintech startups to established businesses looking to refine their positioning and approach. Whether it’s a short-term project or a longer-term engagement, I help companies professionalise their marketing without the overhead of a full-time CMO.
<h3>How We Can Work Together</h3>
If you’re looking for a marketing expert who will bring clarity, structure, and results, I’d love to chat. Whether you need a fractional CMO, a strategic consultant, or a short-term project lead, I can help you get your marketing right—so your business grows profitably and sustainably.
Let’s make marketing work for you. Get in touch to explore how we can collaborate.

Fractional CMO

Richard Levy

<h3>Introduction</h3>
With over 20 years of experience in marketing, I help businesses refine their strategy, grow profits, and establish a solid foundation for sustainable success. I specialise in working with small and medium-sized businesses that can’t afford a full-time marketing resource but need expert guidance to get their marketing right.&nbsp;
As a fractional CMO, board advisor, and interim CMO, I focus on helping companies professionalise their marketing, ens

How impactful brand storytelling can electrify your audience

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