Loading profile data...

WEBINAR

Establishing your presence in a new market

Juliet Ukpabio Archibong
Juliet Ukpabio ArchibongJuliet Ukpabio Archibong

Posted: Thu 9th Jan 2025

In this Lunch and Learn, Juliet Ukpabio Archibong, founder of JUA Advisory Services, walks you through her unique approach to market entry, focusing on creating strong product positioning.

Breaking into a new market can be daunting, but with the right strategy, it becomes an opportunity for growth and innovation. This session provides actionable insights to develop a powerful and authentic presence in any market.

Juliet also discusses how to align with your target market and design tailored entry strategies that ensure your brand stands out and thrives.

Topics covered in this session

  • How to define and communicate your product or service's unique value to connect with your audience effectively

  • The importance of aligning your business goals with market needs for a seamless and impactful launch

  • How to use branding, corporate identity and strategic collaborations to enhance your market presence

Relevant resources

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

 

Watch previous Lunch and Learns from our library of webinars

Juliet Ukpabio Archibong
Juliet Ukpabio ArchibongJuliet Ukpabio Archibong
As a dynamic Brand Expansion Strategist, I specialize in empowering businesses to penetrate new markets, scale operations, and craft impactful brand identities. With over 10 years of experience, I’ve collaborated with startups, SMEs, and established companies, delivering tailored strategies that drive growth and foster meaningful customer engagement. Through JUA Advisory Services, I provide expertise in market research, competitive analysis, go-to-market strategies, and operational optimization. My passion lies in helping businesses identify their essence, develop a monetization strategy, position them to reflect their unique story and launch them in new market. Key Achievements: • Successfully expanded e-commerce startup into a competitive market, achieving a 25% client acquisition growth within six months. • Developed market entry strategies that increased digital visibility by 40% for a B2B brand. • Empowered 15+ female entrepreneurs to launch authentic, value-driven personal brands. • Streamlined operations for a supported living service, improving client referrals by 15%. What I Offer: • Market Expansion Strategies: Unlocking new market opportunities with innovative approaches. • Brand Positioning & Rebranding: Building authentic, customer-centric brand narratives. • Business Support & Compliance: Streamlining processes for efficiency and growth. • Customer Experience Optimization: Enhancing client loyalty through strategic engagement. I’m particularly passionate about helping emerging markets showcase their potential on a global scale and guiding women entrepreneurs to break free from societal molds to build impactful brands. Let’s collaborate to transform your vision into measurable results and lasting success. Contact Me: • Email: jua@juaadvisory.com • LinkedIn: Juliet Ukpabio Archibong • Website: www.juaadvisory.comAs a dynamic Brand Expansion Strategist, I specialize in empowering businesses to penetrate new markets, scale operations, and craft impactful brand identities. With over 10 years of experience, I’ve collaborated with startups, SMEs, and established companies, delivering tailored strategies that drive growth and foster meaningful customer engagement.Through JUA Advisory Services, I provide expertise in market research, competitive analysis, go-to-market strategies, and operational optimization. My passion lies in helping businesses identify their essence, develop a monetization strategy, position them to reflect their unique story and launch them in new market.Key Achievements:• Successfully expanded e-commerce startup into a competitive market, achieving a 25% client acquisition growth within six months.• Developed market entry strategies that increased digital visibility by 40% for a B2B brand.• Empowered 15+ female entrepreneurs to launch authentic, value-driven personal brands.• Streamlined operations for a supported living service, improving client referrals by 15%.What I Offer:• Market Expansion Strategies: Unlocking new market opportunities with innovative approaches.• Brand Positioning & Rebranding: Building authentic, customer-centric brand narratives.• Business Support & Compliance: Streamlining processes for efficiency and growth.• Customer Experience Optimization: Enhancing client loyalty through strategic engagement.I’m particularly passionate about helping emerging markets showcase their potential on a global scale and guiding women entrepreneurs to break free from societal molds to build impactful brands.Let’s collaborate to transform your vision into measurable results and lasting success.Contact Me:• Email: jua@juaadvisory.com • LinkedIn: Juliet Ukpabio Archibong • Website: www.juaadvisory.com

You might also like…

Get business support right to your inbox

Subscribe to our newsletter to receive business tips, learn about new funding programmes, join upcoming events, take e-learning courses, and more.