Establishing your presence in a new market
Posted: Thu 9th Jan 2025
In this Lunch and Learn, Juliet Ukpabio Archibong, founder of JUA Advisory Services, walks you through her unique approach to market entry, focusing on creating strong product positioning.
Breaking into a new market can be daunting, but with the right strategy, it becomes an opportunity for growth and innovation. This session provides actionable insights to develop a powerful and authentic presence in any market.
Juliet also discusses how to align with your target market and design tailored entry strategies that ensure your brand stands out and thrives.
Topics covered in this session
How to define and communicate your product or service's unique value to connect with your audience effectively
The importance of aligning your business goals with market needs for a seamless and impactful launch
How to use branding, corporate identity and strategic collaborations to enhance your market presence
Relevant resources
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