Steve Tunnicliffe-Wilson shares how to explain the problem your product addresses, how it provides a solution and the features which enable this.

Expert tips on pitching your product

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Whether you’re pitching your product to investors or selling to customers, you need to communicate how it solves a problem.

explain the problem your product addresses, how it provides a solution and the features that enable this.

Steve has experience as an engineer, founder, CTO and CEO. He has spent 30 years developing products, building teams and delivering strategies. Now with Alliance Strategy Consulting, Steve helps other entrepreneurs grow their businesses.

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I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance content creator and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s Local Leader for Bristol.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

MP relaunches 'Buy British Bill' in Parliament to boost public sector contracts for UK businesses

Labour MP Sarah Champion has reintroduced a Bill aimed at awarding more public contracts to British businesses.

A founder and entrepreneur. Although I carry the labels, I always consider myself a project manager. I love thinking, planning, and executing different projects, from charity food events to education, children, church, and community.

As a Proud jack of all trades, I love trying different techniques and plans and learning from many great people in life. I love solving problems. I started my own small company, the 8pron.com project, to help small businesses. Having 3 generations of food businesses in my background, I am always passionate about food businesses.

In our current era, almost no business can say they don&apos;t need technology and having a digital presence is essential even for the home kitchen or food stall vendors. My current 8pron project is precisely why I created it for.


What I can offer:
<ul>
<li>General Start-up advice and steps to achieve it</li>
<li>How to set up a food business in the UK</li>
<li>How to build an online presence</li>
<li>Essential digital marketing that you need for your business</li>
<li>How to network and create a community</li>
<li>How to Trademark</li>
<li>Budget ways get essential business start-up</li>
<li>What mistake to avoid as a Business Owner.</li>
<li>How to set up events</li>
<li>Many others</li>
</ul>
There&apos;s a way when there&apos;s will. We will solve any problems and explore new ideas together.
Current project:
www.8pron.com
<a href=&apos;https://donskitchen.com.au/&apos; target=&apos;_self&apos;>Don&apos;s Kitchen (Australia)</a>

Director/Founder

UK food business support hub

Welcome to UK food business hub! 🍽️🇬🇧

Are you a passionate food entrepreneur or small food business owner in the UK? Join our supportive community where we gather to share knowledge, exchange ideas, and uplift one another. 🤝

Whether you're a budding chef, a local artisan producer, or a food truck enthusiast, this is your go-to platform for networking, collaboration, and valuable insights. 🌱🚀

Connect with like-minded individuals, gain expert advice, discover marketing strategies, find su

I am the founder and CTO of Fifty5bytes Ltd., a digital solutions company that helps businesses grow through innovative web design, development, branding, and digital marketing services. I created Virtifi, an NFC-based smart business card solution, as part of our mission to deliver modern, impactful technology solutions. Over the years, I’ve led my team through many complex projects, from custom development to branding strategies, empowering businesses to stand out. I thrive on creating new things—whether it’s gadgets, technology, or solutions that make life easier. I also have a keen interest in AI and machine learning, having worked on several projects in this field. Additionally, I teach Business and computer programming, and enjoy helping new businesses with growth strategies, marketing, and problem-solving. I’m passionate about building processes and automation for complex tasks, ensuring efficiency and growth.
Looking ahead, my vision for Fifty5bytes is to continue driving innovation, providing cutting-edge digital solutions that make businesses more efficient and successful.

Founder and CTO

NFC Business Cards

Virtifi offers a smart, eco-friendly solution for business cards with its NFC-enabled technology. Each Virtifi NFC card features a tiny chip and a QR code, allowing you to instantly share your contact details by tapping the card on someone&apos;s phone or having them scan the QR code. You can also share your digital card via social media, email, or text making networking quicker, easier, and more convenient than ever.

Virtifi gives you three customisation options to suit your needs:

Pre-printe

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, science/tech, B2B and the public sector, reaching millions of people and increasing footfall, applicants, and revenue.
In 2024 I pivoted the business to go from agency to consultancy, enabling me to draw on my wealth of experience in marketing, leadership and business operations and offer a more streamlined set of services:
<ul>
<li>Audits and recommendations</li>
<li>Strategy and support</li>
<li>Consultancy</li>
<li>Training: Social media, writing for marketing, building visibility</li>
</ul>
It&apos;s communications from the inside out. I’m someone who lives and breathes marketing and has closely followed digital trends since the earliest days of social media, but knows how to get the foundations right too – the tools, the processes, the best ways to nurture client relationships and motivate your team. I love working with clients to share this knowledge and solve problems together that lead to a happier, more productive, and more profitable business.
Values (see more on my <a href=&apos;https://www.sookio.com/about&apos; target=&apos;_self&apos;>About page</a>)
1. Innovation for the betterment of society
2. Empowering others through knowledge, skills and opportunities
3. Best practice in communication
Handy to know (<a href=&apos;https://www.sookio.com/sookio-team/sue-keogh&apos; target=&apos;_self&apos;>see my full bio</a>)
<ul>
<li>Fellow of the Chartered Institute of Marketing, and RSA</li>
<li>National Business Women’s Awards judge</li>
<li>Host Skillshare courses taken by 10k+ people</li>
<li>Founder of work experience initiatives which have helped 150+ young people kickstart their career in marketing</li>
<li>Host of Communication Untangled podcast and regular speaker on marketing, digital, communications</li>
<li>Winner of multiple awards for myself and the business including Service Excellence, Business Person of the Year, Community, Website</li>
</ul>

Communications Consultant

Sue Keogh

Hello, I’m a digital marketing agency founder and communications consultant in Cambridge.
After a decade in broadcast media producing radio and digital content with the BBC, ITV and Magic FM, and as a homepage editor for Yahoo and AOL, in 2008 I founded Sookio.
I built and scaled the agency through intense periods of change – pandemic, fire, recession, four premises, shift to hybrid working – and oversaw the delivery of targeted marketing campaigns for clients in education, scie

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