Lunch and Learn: Foundations of digital marketing success

In an increasingly digital world, the key to business growth lies in continuously attracting, engaging and nurturing your customer base. However, the rapid evolution of the online landscape can seem daunting and ambiguous.

In this Lunch and Learn, Dave Charest of Constant Contact unravels the mystery behind online marketing. He shares a a simple and adaptable framework that'll become your strategic compass for digital growth.

Dave goes on to explain how to make sure you're focused on the right tools and approaches to increase the word-of-mouth that drives your business growth. And he helps you understand how to chart your course for future growth by mapping your marketing strategy to your business objective.

Dave is the director of small business success at Constant Contact. He acts as an educator and an advocate for small business leaders, marketing professionals and nonprofits by providing them with practical marketing advice that can help them achieve their goals.

Dave also hosts the Be a Marketer podcast, a 2024 Webby Awards Honoree.

Topics covered in this session

• How to focus your marketing efforts to increase word-of-mouth

• Two questions you must ask to support your goals

• Simple secrets to boost your marketing productivity

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.