Caroline Sumners explores how Google Ads works, and how you can create successful campaigns that deliver real results.

How Google Ads can transform your small business

Webinar

In today's competitive market, small businesses need effective strategies to stand out and attract customers.

introduces you to Google Ads, a powerful tool that can help you reach your target audience and grow your business. She explores how Google Ads works, why it’s essential for small businesses and how you can create successful campaigns that deliver real results.

Whether you're new to online advertising or looking to improve your existing efforts, this session provides valuable insights and practical tips to help you make the most of your marketing budget.

Caroline is a fractional CMO and certified coach and mentor. She focuses on building an ethical step-by-step marketing approach that gives you an audience of future buyers.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

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Lunch and Learn: How Google Ads can transform your small business

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I've been running my business for nearly ten years now, after a twenty year career in sales and marketing.

What I do, day in day out, with absolute passion, is help my clients to implement their marketing strategies and get their sales funnels really working for them – primarily through harnessing the power of Facebook advertising and email automation.

I’m not just here to tell you WHAT you should be doing, I’m here to help you with the actual implementation of all the strategies and ideas.

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Discover what types of ad campaigns to run and what they can do for your business.

I am a consumer goods marketing professional having worked for some of the big global FMCG household brands. &amp;nbsp;I have also worked over the past few years with many Start Ups and SME's. &amp;nbsp;I now run my own Marketing Consutancy -the services I can offer are: &amp;nbsp;firstly, marketing strategy development ( Market Analysis, targeting , Positioning , Communication Strategy) to drive profitable growth along with implementation of the strategy ( if required) and secondly I can offer a marketing training programme of workshops at your offices or off site ( whatever works best for you) - the training programmes can tailored to your individual needs or you can attend an "off the shelf" workshops on how to develop a marketing strategy to drive your brands profitable growth and helping building your personal confidence and capability in marketing.

Founder

Marketing Book Club

A monthly meeting to relax, network and discuss a marketing book for an hour.



I have worked in e-commerce and digital marketing for over 6 years. In this time I have driven growth startegies for fast growth e-commerce brands both in-house at Mous and from the agency side at Purpose Digital.
I started Purpose Digital in 2020 with a mission to offer high quality e-commerce and digital marketing services to start-ups regardless of what stage they are at in their growth.
We&apos;ve seen what works at different stages and although no two businesses are exactly the same, we can help break through the clutter to streamline your strategy. From helping you get your first e-commerce sale to getting you to your first £1m or £10m turnover year, we&apos;re here to provide the experience and support to get you there.
We have recently helped <a href=&apos;https://www.potgang.co.uk/&apos; target=&apos;_self&apos;>Pot Gang</a> grow their revenue 3x YOY by redesigning their subscription model and driving new customer acquisition growth through paid social and paid search. We&apos;re also supporting bigger brands like <a href=&apos;https://uk.justhype.com/&apos; target=&apos;_self&apos;>Just Hype</a> and <a href=&apos;https://www.thecirkel.com/&apos; target=&apos;_self&apos;>The Cirkel</a>, managing their digital marketing channels and working closely with them to identify and opportunities for growth.

Director

Paid Search Marketing - PPC

Paid search marketing, often known as pay-per-click (PPC) advertising, is an online advertising model where businesses pay search engines like Google to display their ads prominently in search results.

Advertisers bid on keywords, and they pay when users click on their ads, driving targeted traffic to their websites.

We have extensive experience in Paid Search Marketing . Whether on Google or Microsoft Bing, we know how to make the most of the platforms and structure campaigns to find the keyw

As a Business Coach and former CEO, I bring a wealth of experience gained through steering companies in the Technology, Finance, and Construction/Manufacturing sectors. My journey includes being a business founder, where I helped cultivate a Tech based startup from inception, to a successful trade sale after achieving fast and impressive growth, with the aid of Private Equity money. In addition I have been a lead Director in two further successful exits, achieved in Finance and more recently Construction/Manufacturing, with CROWD being sold to Tikehau Capital PE in September 2023. These two exits had a combined sales value of over £200m.
In directorial roles, I’ve honed my expertise in scaling operations, driving innovation, and leading high-performing teams. My approach is rooted in a deep understanding of market dynamics and an unwavering commitment to excellence.
As a coach, my passion is working with leaders in high performing and creative environments, where collective professional delivery happens in parallel with personal growth!

Executive Coach and Mentor

David Leach

As a Business Coach and former CEO, I bring a wealth of experience gained through steering companies in the Technology, Finance, and Construction/Manufacturing sectors. My journey includes being a business founder, where I helped cultivate a Tech based startup from inception, to a successful trade sale after achieving fast and impressive growth, with the aid of Private Equity money. In addition I have been a lead Director in two further successful exits, achieved in Finance and more recently

Lunch and Learn: How Google Ads can transform your small business

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