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WEBINAR

How Stripe & Stare created the world's comfiest knickers

Emma Jones
Emma JonesOfficial

Posted: Wed 5th Mar 2025

Join Emma Jones for a Q&A session with Katie Lopes, co-founder of Stripe & Stare.

The company sells "the world's most comfortable knickers" online, in the UK and overseas, and through stores, including Selfridges and Marks & Spencer.

As co-founder, Katie has led the business through angel and venture capital funding and is now supporting other female founders through mentorship. Join this webinar to hear Katie's story of start-up and continued business growth.

Topics covered in this session:

  • How Katie came up with the idea for Stripe & Stare

  • Product sustainability

  • Business funding and strategy

Emma is the founder of Enterprise Nation, a team of just shy of 50 people who work each day to create a positive community and environment in which small businesses can start and flourish.

Katie is the co-founder and creative director of the sustainable underwear brand, Stripe & Stare. Launching the business in 2017 after a career in TV production and running a fashion shop on King's Road, Katie spent six years on market research and is now reaping the results.

Relevant resources

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Emma Jones
Emma JonesOfficial
Following a degree in Law and Japanese, Emma joined international accounting firm Arthur Andersen, where she worked in London, Leeds and Manchester offices and set up the firm's Inward Investment practice that attracted overseas companies to locate in the UK. In 2000, bitten by the dot.com bug, Emma left the firm to start her first business, Techlocate. After 15 months, the company was successfully sold to Tenon plc. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website. The company has since expanded to become a small business membership community of over 75,000 people who benefit from events and support: online and in person. Enterprise Nation also presents a campaigning voice to government and the media on behalf of its members. In 2021, Emma was awarded a CBE for services to small businesses and entrepreneurs.

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