Lunch and Learn: How to get your brand into retail

Are you ready to take your brand to the next level and dominate the retail sector?

In this Lunch and Learn, marketing consultant Anne-Sophie Martin-Kukah shares key strategies you can use to prepare your brand for retail success. She explains how to bridge the gap between having a promising product and becoming a dominant brand in the retail sector.

Discover strategies to overcome common hurdles when going into retail, such as understanding the retail landscape and consumers' preferences and the intricacies of product placement and promotion.

Anne-Sophie is the founder and managing director of The Ascents Group, a global marketing consultancy based in London. She specialises in brand and retail-entry strategies with expertise in FMCG, consumer health and retail.

As a UN Women UK delegate, she's committed to empowering female-led businesses and advocates for gender equality in the business world.

Key takeaways from this session:

• Learn the different parts that make up a retail-ready strategy essential to thriving in the retail space

• Gain insights into making your brand the preferred choice for both retailers and consumers

• Understand how to use market research and consumer insights to create a compelling strategy for entering the retail sector

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